For the longest time, thick or feathery eyebrows were what everyone and their mother wanted. Makeup gurus rushed to advocate for it, espousing their belief for certain products that could help us achieve it. But alas, in the world of beauty, nothing is ever truly perpetual. In 2022, bare eyebrows seem to have taken over runways and Instagram feeds—shaved, bleached, and almost intergalactic.
Doja Cat has done it, Bella Hadid has walked the runway with it. Even the Kardashians have hopped on—with Kendall, Kylie, and Kim all sporting (light) blonde, bleached, or barely there brows.
So what is the appeal of the look? Granted, it's not exactly the easiest thing to pull off, but the trend seems to be on the rise.
Perhaps it's the edgy appeal of the bare brows. Whether shaved or bleached, it comes off as a striking look, something that seems quite out of this world. For celebrities, the look makes it easy to make a statement.