Cover Ariadna from the Gods and Goddesses collection
Ariadna from the Gods and Goddesses collection
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Haute perfumery house Amaffi presents a world of exclusive, elusive fragrances, crafted by renowned noses who harness some of the finest natural ingredients from across the globe
What does luxury mean to you? In the world of tangible goods, luxury is often defined by two things: a storied heritage, and hallmarks of unparalleled quality.
In perfumery, luxury can be measured by a host of distinct factors. From how rare and rarefied the ingredients are, and the level of craftsmanship employed to blend these olfactive layers; to the concentration of such prized natural extracts that result in unique elixirs with great olfactive complexity and sillage.
Checking these boxes—on top of their royal linkage and fragrances concocted by world renowned noses—is Amaffi, which prides itself as one of the most exclusive haute perfume houses in the world.
Above Amaffi is located at B2M-242/243 at The Shoppes at Marina Bay Sands
Amaffi is located at B2M-242/243 at The Shoppes at Marina Bay Sands
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An enigmatic woman referred to as madame Amaffi today, the president and founder of Amaffi Perfume House muses: “I consider Amaffi as the means by which great classical perfumery would be reborn. Great fragrances are masterpieces as precious as great paintings or classical play. We have worked for many years with the best perfumers in the world, and I’m proud to present Amaffi fine fragrances to Singapore’s connoisseurs. An Amaffi fragrance is not just a fragrance, it is art”.
Prized Possessions
One exemplification of an Amaffi masterpiece is Power, which comes in two reiterations—one made for men, and the other, for women. The latter is a sumptuous oriental composition, with oud making an authoritative impression alongside addictive amber, sandalwood and musk. Oud, synonymous to fragrance enthusiasts and the enthralling Middle East, is an incredibly precious, and therefore, prized ingredient derived from wild tropical agar trees. Its exclusivity comes from the difficulty of harvesting. Only two per cent of agar trees produce oud, which is formed by the formation of an infected heartwood mold that creates a dark, extremely fragrant resin. Oftentime referred to as liquid gold, oud oil is one of the most expensive in the world, and one of the most intoxicating-smelling essences on top of that. Woody and aromatic with a warm powdery finish, Power for women is a robust fragrance that promises to reign in any room—and leave a lasting impression long after you’ve left it. Fit for a queen, this elixir comes housed in a metallic orb, hand finished in polished onyx enamel crowned by gold filigree ribbons inlaid with 2,026 Swarovski crystals.
Above Power for women
Above Maracoca for women
Power for women
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That’s another signature trait of Amaffi fragrances—intricately-designed vessels. Each Amaffi perfume is presented in what could only be described as an objet d’art, and the newest pair of the collection is Maracoca. A fresh, creamy blend radiating with notes of frangipani, jasmine, gardenia, tonka beans, rose and yuzu for women; and a euphoric fusion of lavender, mint polio, amyris, vanilla, musk and sagebrush for men; both Maracocas sit on a vanity like sculptures, with each one boasting undulating curves crafted from alabaster-hued, high quality frosted glass.
Above Ariadna
Above Royal Flush Diamond
Ariadna
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Housed in an equally ethereal flacon is Ariadna, from the Gods and Goddesses collection. Evoking the spirit of the Garden of Eden, sensuality and hypnoticism come in the form of a luscious floral labyrinth of tuberose, orchid, ylang-ylang, honeysuckle and orange blossom.
Then we have the Casino collection, with fragrances crafted with a sense of adventure, risk and intensity in mind—and housed in game-inspired bottles. The Royal Flush Diamond scent for men embodies the saying "fortune favours the bold" with its dominant notes of sandalwood, uplifted by citrus-spicy marigold and neroli; and comes wrapped in genuine leather embossed with the shape of five cards in a royal diamond flush, crowned with a bespoke ruby crystal.
Above Ovation for women
Above Intrigant for men
Ovation for women
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Creative Expression
Noted noses the world over will also tell you that the best fragrances they’ve ever made are the ones they were given free rein—and resources—to create. And at Amaffi, there are no limits on creativity, time and choice of aromatic compounds from across the globe. Besides the aforementioned precious oud, only the rarest, top quality ingredients approved by the International Fragrance Association fuel their fragrances, including Grasse’s renowned rose centifolia, which only blooms for 20 to 25 days a year.
Ovation is a luxurious fragrance with a classic French floral bouquet of rose centifolia, iris and rare narcissus absolute. Absolutes are the most concentrated variation of fragrances in the form of highly aromatic, oily compositions, and present two levels of complexity to harness: One, that it takes half a tonne of flowers to obtain just 300ml of narcissus oil, leading to two, that it can take up to four years to produce enough precious oil for an Amaffi fragrance with enduring sillage.
Then there is Intrigant, an oud-powered fragrance but this time, for men, presenting an intriguing dance of East and West. Enveloping its robust heart of oud oil are deeply fougère notes of earthy-citrus vetiver and zesty-aromatic elemi, before drying down to a luxuriously mossy, green and woody finish.
Above Sultry Jungle for women
Above Tropical Rain for men
Sultry Jungle for women
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And finally, the Jungle Collection’s Tropical Rain and Sultry Jungle elixirs. A creative olfactive expression for men, Tropical Rain is a uplifting blend of milky-green fig leaves, juicy fruits and heart-warming sandalwood with rain-like scent petrichor, which derives from the Greek words petra and ichor, referring to the golden fluid that flows through the veins of immortals in Greek mythology. But after the rain comes the sun, and Sultry Jungle shines with what is described as the fragrance of a hot jungle. Invigorating floral notes of gardenia and tuberose swirl around exotic orchid oil for a lingering trail that becomes even more luminous in the heat. Both Jungle fragrances come encased in gorgeous gradient coloured glass, bedecked with gold ornaments in the shape of bamboo and a large, hand-polished emerald or sapphire crystal.
Above The private room at Amaffi's luxuriously appointed boutique at Marina Bay Sands
The private room at Amaffi's luxuriously appointed boutique at Marina Bay Sands
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All 41 Amaffi fragrances hold high concentrations of precious fragrance oils—from 20 to 22 percent to be exact—and fortifying these unique blends is pure alcohol, the perfect carrier for fine fragrances, ensuring impactful sillage, stability and longevity. Each elixir acquisition also comes with a 50ml companion bottle of the same scent, for ease of travel no matter where the scents, or life, take you.
For more information or a private fragrance journey, please visit amaffi.com or B2M-242/243 at The Shoppes at Marina Bay Sands.
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