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The French beauty house introduces its latest advanced moisturiser formula
While the iconic Crème de la Mer, or Cream of the Sea, was La Mer’s first creation, launching in 1965, The Moisturising Soft Cream—a lighter and just as luminous version—has become just as much of a cult product since it launched in 2012. Whichever version is your favourite, the common denominator between these moisturising creams—and all La Mer’s skincare treatments—is a patented secret weapon in the form of the fermented sea kelp Miracle Broth™. As the legend goes, it was discovered more than 50 years ago by Dr Max Huber, a physicist who, after suffering severe burns from a lab accident, embarked on a healing quest involving 6,000 experiments and 12 years of research. The result was the breakthrough Miracle Broth™, which healed his skin. From ultra-rich creams to lightweight lotions, La Mer provides five textures of skin elixir to deliver healing moisture, daily protection and natural repair.

Above La Mer’s The Moisturising Soft Cream (Photo: courtesy of La Mer)
Now, the luxury skincare leader is building upon its hero ingredient and half a decade of skincare science to release another future classic: The New Moisturising Soft Cream. Reformulated with advanced benefits, it features a newly discovered formula to help reverse and resist visible signs of ageing.

Above (Photo: courtesy of La Mer)
With a lighter, softer texture, this advanced formula is delivered through billions of multi-sized moisture spheres that transport it layer by layer, quickly saturating the skin’s surface from every angle. This allows vital proteins to go deep within the skin’s surface to enhance the production of collagen and elastin, and support its natural protection barriers. With lime tea concentrate to help protect skin from environmental stress and pollution, The New Moisturising Soft Cream aids in preserving a youthful look.
While the science is impressive, it’s the results that’ll keep La Mer fans returning. In just one hour after application of The New Moisturising Soft Cream, users say the skin’s texture looks refined and renewed, with repeated use enhancing plumpness and a youthful glow. Paired with The Cleansing Foam to purify, The Treatment Lotion to nourish and improve texture and lastly, The Eye Concentrate to deliver hydration to dark circles, this complete revitalising set offers a new era of rejuvenation.

Above The Revitalising and Plumping Set (Photo: courtesy of La Mer)
“The increase in these vital proteins helps to lead to a visible reduction in lines and wrinkles. [It creates] a firmer feel, for skin that looks youthfully plump and smooth, and feels strong—resistant to future visible ageing,” says Dr Jamie Emmetsberger, La Mer’s lead scientist.
The French beauty house of La Mer is raising the bar of rejuvenation once more.
Shop here and receive a complementary gift including The New Advanced Treatment Lotion and The Hand Treatment, by entering promo code (lmxtatler).






