Founded by Susan Tay in 2004, The Better Toy Store is a curated haven of award-winning toys. The toys are carefully chosen according to four guiding principles, namely play value, design, quality and environmental impact––only the best make the cut. Open-ended toys are favoured for their ability to evolve with a child’s growth. Toys with captivating colours, textures and forms are valued. Upholding stringent safety standards, the store prioritises toys made from natural and sustainable materials, such as ethically sourced timber, water-based paints and other non-toxic finishes.

thebettertoystore.com

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