The Better Toy Store

The Better Toy Store offers age-appropriate play that helps children learn about themselves and the world around them. Each award-winning toy is designed to be educational and comes in vibrant colours, interesting textures and pleasing forms. The toys are chosen for craftsmanship and durability, and many conform to stringent safety standards. Many of the toys are also sourced from manufacturers that practise zero-formaldehyde and e-zero glue policies while craft materials are gluten-free. Not only are the toys made from natural wood and cotton materials, the paints and finishes are all non-toxic, water-based and are sweat- and saliva-resistant.