The Crossroads Foundation began in 1995 when husband-and-wife founders Malcolm and Sally Begbie responded to a call for aid from a flooded area of northern China. The endeavour continued to grow until it became an NGO collecting and distributing relief supplies and other essentials to areas in need in Hong Kong and beyond.

Since then Crossroads has introduced a variety of other projects: Global Hand, a platform that connects communities in need with businesses looking to provide help; Global Handicrafts, a shop that sells crafts made by individuals originating from poor, war-torn or crisis-torn areas; and Global X-perience, a range of simulated experiences that aim to promote understanding of various problems, from water shortages to HIV.