Cover PARIS, FRANCE - MARCH 01: Kim Ji-soo aka Jisoo from Blackpink wears a white shirt from Dior, a gray blazer jacket from Dior, outside Dior, during Paris Fashion Week - Womenswear F/W 2022-2023, on March 01, 2022 in Paris, France. (Photo by Edward Berthelot/Getty Images)
PARIS, FRANCE - MARCH 01: Kim Ji-soo aka Jisoo from Blackpink wears a white shirt from Dior, a gray blazer jacket from Dior, outside Dior, during Paris Fashion Week - Womenswear F/W 2022-2023, on March 01, 2022 in Paris, France. (Photo by Edward Berthelot/Getty Images)
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Instagram 已是年輕人手機中必備的社交軟體，也因為全球用戶量大，讓許多廣告主看準了名人的宣傳力，會請藝人發布相關貼文來讓吸引全世界粉絲目光。現在就有外媒統計出 2021 年全球 IG 貼文贊助收入最高的 Top10，其中有一位亞洲人士上榜，快讓我們一起來看看吧。
Above ZURICH, SWITZERLAND - JANUARY 17: FIFA Special Best Men's award winner Cristiano Ronaldo during the Best FIFA Football Awards 2021 on January 17, 2022 in Zurich, Switzerland. (Photo by Harold Cunningham/FIFA)
ZURICH, SWITZERLAND - JANUARY 17: FIFA Special Best Men's award winner Cristiano Ronaldo during the Best FIFA Football Awards 2021 on January 17, 2022 in Zurich, Switzerland. (Photo by Harold Cunningham/FIFA)
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Above TOKYO, JAPAN - JULY 18: Lionel Messi of the Paris Saint-Germain controls the ball during the training session at Prince Chichibu Memorial Rugby Ground on July 18, 2022 in Tokyo, Japan. (Photo by Jun Sato/WireImage)
TOKYO, JAPAN - JULY 18: Lionel Messi of the Paris Saint-Germain controls the ball during the training session at Prince Chichibu Memorial Rugby Ground on July 18, 2022 in Tokyo, Japan. (Photo by Jun Sato/WireImage)
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Above Twitter@spinorbinmusic
Twitter@spinorbinmusic
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波蘭借貸公司 NetCredit 公開一份「2021年IG贊助貼文收入」榜單，前三名皆是運動員，分別為足球選手C羅（Cristiano Ronaldo）、梅西（Lionel Messi），以及板球選手哥利（Virat Kohli），而冠軍C羅 IG 業配的收入更是高達 85 217,365 美金（約新台幣 27.3 億元）相當驚人，第二名梅西則是以 71,963,449 美金（約新台幣 23 億元）稱霸，除了前三名外，也有不少知名歐美藝人也上榜，包含艾倫狄珍妮（Ellen Lee DeGeneres）、碧昂絲（Beyoncé）演員凱文哈特（Kevin Hart）等人。
Above PARIS, FRANCE - MARCH 01: Kim Ji-soo aka Jisoo from Blackpink wears a white shirt from Dior, a gray blazer jacket from Dior, outside Dior, during Paris Fashion Week - Womenswear F/W 2022-2023, on March 01, 2022 in Paris, France. (Photo by Edward Berthelot/Getty Images)
PARIS, FRANCE - MARCH 01: Kim Ji-soo aka Jisoo from Blackpink wears a white shirt from Dior, a gray blazer jacket from Dior, outside Dior, during Paris Fashion Week - Womenswear F/W 2022-2023, on March 01, 2022 in Paris, France. (Photo by Edward Berthelot/Getty Images)
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Above PARIS, FRANCE - SEPTEMBER 27: Jisoo seen wearing a black shoulder free dress and a lady d-lite bag by dior, outside Christian Dior during Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Jeremy Moeller/Getty Images)
PARIS, FRANCE - SEPTEMBER 27: Jisoo seen wearing a black shoulder free dress and a lady d-lite bag by dior, outside Christian Dior during Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Jeremy Moeller/Getty Images)
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其中，第七名吸引了大眾目光，即是韓國女團 Blackpink 的 Jisoo，她以約 1,900 萬美元（約新台幣 6 億元）的收入登上名單，她也成為榜上前 10 名中唯一一位亞洲藝人，可說是制霸全亞洲。
Above PARIS, FRANCE - SEPTEMBER 27: Jisoo seen wearing a black shoulder free dress and a lady d-lite bag by dior, outside Christian Dior during Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Jeremy Moeller/Getty Images)
PARIS, FRANCE - SEPTEMBER 27: Jisoo seen wearing a black shoulder free dress and a lady d-lite bag by dior, outside Christian Dior during Paris Fashion Week on September 27, 2022 in Paris, France. (Photo by Jeremy Moeller/Getty Images)
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Above NEWARK, NEW JERSEY - AUGUST 28: Lisa, Jisoo, Jennie and Rose of BLACKPINKat the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Johnny Nunez/Getty Images for MTV/Paramount Global)
NEWARK, NEW JERSEY - AUGUST 28: Lisa, Jisoo, Jennie and Rose of BLACKPINKat the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Johnny Nunez/Getty Images for MTV/Paramount Global)
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Jisoo 的影響力還不僅僅於此，日前在 Lefty 分享的數據中也可看到，Jisoo 以 7 % 的互動率跟價值 2240 萬美元的傳媒價值（Earned Media Value, EMV），強勢拿下巴黎時裝週最具影響力的名人第一名，而模特兒 Kylie Jenner 以價值 2200 萬美元的傳媒價值緊追在後，也因為 Jisoo 影響力之大，所以此創舉也成功替代言品牌 Dior 以 4550 萬美元的媒體價值，拿下巴黎時裝周上最具影響力的品牌。
