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Homegrown insurance provider Cocolife proves that putting service first makes them world-class
For over four decades, Cocolife has carved a niche in the industry and become a household name by providing Filipinos with quality life insurance and seeking to make its clients see the value of being prepared. Already established as a service-oriented insurance provider, Cocolife further enhanced its operations under new leadership. Taking over in 2019, President and CEO Martin Loon used his wealth of business experience to expedite changes within the company, such as digitising platforms, implementing a work-from-home scheme even before it was necessary for the pandemic, and renewing its ISO certification, maintaining Cocolife's distinction as the first homegrown life insurance company to have achieved this status.
See also: What's It Like to be a CEO at 32? Cocolife's Martin Loon on Service and Making it to the Top
The brand has likewise kept up with the times and innovated its product offerings, making insurance more accessible to anyone at any life stage. For first-time insurers, they introduced the Cocolife Protect and Protect Plus plans with flexible payment terms that last from one year up to the age of 65, covering personal accidents, medical expense reimbursements, and even burial fees. They also introduced Cocolife Aruga, a health insurance plan to ease the burden of medical expenses for both major and minor health conditions.
Their new Cocolife Lifevest adds an investment component to its coverage, striking an ideal balance between financial protection and fund growth. The company also introduced two new variable funds to its array of wealth management offerings. The Cocolife Asia Multi-Asset Income Fund and the Cocolife Global Consumer Trends Fund are professionally managed equity funds that give access to high-quality businesses and themes that drive consumer spending.
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