SM Supermalls, the Philippine's largest retail chain and one of Southeast Asia's leading integrated developers continues to touch lives as an impetus of development
The SM brand has come a long way since opening its first shoe store in Carriedo, Manila in 1958. Celebrities, together with the company’s partners, tenants, and valued stakeholders, all gathered at the SM Mall of Asia for the brand’s diamond celebration. Festivities for 60 AweSM years kicked off with a line-up of sales, events, and surprises in SM malls nationwide.
“For six decades, SM has become part of the lives of every Filipino family – from choosing your first pair of school shoes at The SM Store, spending your first pay check on groceries at SM Markets to treat mom and dad, enabling a young couple to acquire an SMDC home of their own, to sharing a fun weekend with the whole family at SM Supermalls,” says Steven Tan, SM Supermalls’ Chief Operating Officer.
REALISING A DREAM
The SM story had its humble beginnings in buy-and-sell operations and sari-sari stores, born out of the dream of 12-year-old Henry Sy Sr who sought a better life for himself, his family, and his community. In 1972, Shoemart evolved into a full-fledged department store that provided its patrons with a one-stop shopping experience.