From Silicon Valley tech to European football clubs, we track Lionel Messi’s current commercial investments
For most athletes, wealth management is largely about preserving earnings after retirement. Lionel Messi’s approach has been somewhat different. While still competing at the highest level of professional football, the Argentine has steadily expanded a portfolio that stretches across hospitality, real estate, sport, media and consumer products.
Unlike celebrity investors who frequently attach their names to dozens of unrelated ventures, Messi’s business interests largely revolve around sectors connected to lifestyle, entertainment and sport. Hotels sit alongside property holdings, football ownership complements sports technology investments and media production reflects the growing demand for athlete-led content.
Several of these projects have also evolved in recent years. His hotel portfolio has expanded beyond individual properties into a structured hospitality business, while his involvement in football ownership has moved from partnerships to outright club acquisition. At the same time, new ventures in beverages, apparel and media suggest an effort to build businesses that can operate independently of his playing career.
Here is a closer look at the major investments and business ventures associated with Lionel Messi.
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MiM Hotels
One of Lionel Messi’s primary business interests is MiM Hotels, a luxury hospitality brand with properties across Spain and Andorra. The boutique portfolio includes six hotels located in Sitges, Ibiza, Mallorca, Baqueira, Sotogrande and Andorra.
Management of the group was transferred to Meliá Hotels International under a lease agreement, integrating the properties into The Meliá Collection brand. The portfolio is segmented into adults-only locations, such as Ibiza and Mallorca, and family-friendly mountain resorts in Baqueira and Andorra.
All MiM properties hold LEED (Leadership in Energy and Environmental Design) certification, reflecting a structural focus on sustainability. The hotels feature curated memorabilia, including replicas of Messi’s Ballon d’Or trophies, and the properties in Baqueira, Andorra and Sotogrande host Hincha, a restaurant concept developed with Michelin-starred chef Nandu Jubany. The hotel portfolio forms a significant part of Messi’s broader real estate holdings outside football.
