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A desire to diversify and preserve wealth more sustainably is shaping how HSBC Global Private Banking guides clients through the generational transition
Asia’s high-net-worth (HNW) and ultra-high-net-worth (UHNW) populations have faced a torrid time over the past 12 months as far as managing assets goes. Extreme unpredictability across economies and markets has heightened volatility and added new investment risks. One of the few remaining certainties for wealthy clients, though, is the looming nature of intergenerational wealth transfer.
Among individuals and families worth US$5 million or more, this is expected to surpass US$18 trillion globally by 2030, according to a Wealth-X report released in 2021. Asia will account for US$2.5 trillion of the total.
This inevitability has been on families’ radars for some time. For example, a global client survey by HSBC Global Private Banking in 2022 found that 85 per cent of families globally are already preparing the next generation to take over their businesses. Greater China (90 per cent) and Asean (86 per cent) were above this average.
Against the backdrop of today’s macro and geopolitical headwinds, HNW and UHNW clients in Asia must balance their desire to move succession planning forward with managing the turbulence that their portfolios face. With this in mind, they are developing a new mentality.
“Uncertainty is becoming more deeply ingrained in the mindset of clients,” says Bryce Wan, market head of North Asia at HSBC Global Private Banking. “This is driving how they look to diversify away from their own business and strategic holdings to their asset allocation, and the way they think about succession planning, both for their business and family wealth.”

Above Bryce Wan, market head of North Asia at HSBC Global Private Banking (Photo: Stephanie Teng / Tatler Hong Kong)

Above Gabriel Tam, regional head of investment counsellors in Asia at HSBC Global Private Banking (Photo: Stephanie Teng / Tatler Hong Kong)
New opportunities emerge
HSBC prides itself on its global network of clients, universal banking model and offices around the world. It considers these as key elements to help clients achieve their wealth goals.
Demand is coming from several fronts. From an investment perspective, clients want a high-quality, balanced portfolio. This includes global investment grade bonds along with exposure to hedge fund strategies that help manage volatility. “We try to design all-weather portfolios for our clients to stay invested and have positive returns throughout the economic cycle,” says Gabriel Tam, regional head of investment counsellors in Asia at HSBC Global Private Banking. “We are also seeing growing interest in principal protected payoffs that provide asymmetric returns to the upside.”
At the same time, clients are looking to embed sustainability within their decisions, from asset allocation to succession. “As families and family businesses consider succession and start to listen to the next generation, we are seeing a shift towards an increasing awareness of ESG factors,” explains Wan.
HSBC has an equivalent commitment at a group level—the bank aims to provide and facilitate US$750 billion to US$1 trillion of sustainable finance and investment by 2030, to support customers in their transition to net zero and broader sustainability.
More specifically, for HSBC Global Private Banking to achieve sustainability goals for itself and its clients, Tam identifies a mix of approaches: firstly, adopting an ESG-enhanced approach to help clients invest in companies with bigger ESG investment intentions; secondly, sustainable investing via themes such as renewables, water conservation and the circular economy; and thirdly, enabling clients to deliver impact as part of the intended investment outcome.

Above From left: Gabriel Tam and Bryce Wan (Photo: Stephanie Teng / Tatler Hong Kong)
Increasing impact
Among the factors sharpening the spotlight on sustainability is the increasing motivation among HNW and UHNW clients in Asia to create a better society and environment for the next generation. “Many clients are looking to help bring about positive change in terms of reducing problems linked to climate change through investments aligned with such sustainability objectives,” says Tam.
For example, interest is growing in the clean energy transition, and supporting more sustainable and smarter cities. In response, HSBC Global Private Banking is designing ways for clients to capitalise on these opportunities through solutions that seek to deliver positive impact and sustainable returns. Wherever its clients are in their sustainable investing journey, it partners with internal and third-party product providers to offer a range of innovative sustainable investing solutions. A universal model is beneficial here, giving clients a broad platform to implement required changes. Wan says, “We take clients’ ideas from inception, to creation, through to execution.”
Investments in emerging markets may be extremely volatile and subject to sudden fluctuations of varying magnitude, due to a wide range of direct and indirect influences. Such characteristics can lead to considerable losses being incurred by those exposed to such markets.
This article is not a personalised communication from HSBC to you and does not constitute and should not be construed as legal, tax or investment advice or a solicitation of the sale or recommendation of any product or service. You should not make any investment decisions based mainly or solely on this article. All investments involve risks and may experience upward or downward movements and may even become valueless.
Issued by The Hongkong and Shanghai Banking Corporation Limited.
Credits
Photography: Stephanie Teng
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Hair: Karen Yiu and Gloomy Kwok at Makeupbees
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