Cover Bank of China (Hong Kong) Private Wealth helps legendary Hong Kong pop singer Hacken Lee manage his different personal, business and financial needs (Photo: courtesy of Bank of China (Hong Kong)
Bank of China (Hong Kong) Private Wealth helps legendary Hong Kong pop singer Hacken Lee manage his different personal, business and financial needs (Photo: courtesy of Bank of China (Hong Kong)
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Bank of China (Hong Kong) Limited’s desire to deliver high-quality, tailored wealth management services comes with exclusive lifestyle perks
Wealthy individuals lead busy lives. With many different personal, business and financial interests, they need to juggle numerous demands and prioritise their hectic schedules to balance both their professional and personal lives.
Legendary Hong Kong pop singer Hacken Lee can relate to this. Behind his accomplished and successful career is a regime of meticulous preparation and international travel, alongside other commitments. As a result, he understands that achieving high standards in all aspects of his life requires the support of professionals who can deliver bespoke services based on his lifestyle, interests and preferences.
For this, he turns to Bank of China (Hong Kong) (BOCHK) Private Wealth. As a long term BOCHK customer himself, he has experienced first-hand the range of solutions curated by the “1+10” service team, led by his dedicated relationship manager (RM) together with a team of specialists.
Lee and his family have also enjoyed the privileges the brand has arranged to help them foster a life of prosperity. The bank’s goal is to ensure that customers’ wealth and lifestyle needs are managed effortlessly, conveniently and flexibly, both at home and overseas.
Above BOCHK Private Wealth brand ambassador Hacken Lee (Photo: courtesy of Bank of China (Hong Kong)
BOCHK Private Wealth brand ambassador Hacken Lee (Photo: courtesy of Bank of China (Hong Kong)
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This approach suits Lee, who values the personal touch provided by the concierge service. For example, his lifestyle manager at BOCHK Private Wealth concierge helped arrange a getaway for Lee’s family, covering the whole itinerary, from flight and hotel reservations to securing tables at Michelin-star restaurants.
To help Lee manage his finances while he travels the world, there's RM Chat, an exclusive service dedicated to high-net-worth customers. The service provides a financial management tool via mobile banking, that offers the perks of remote banking in an encrypted environment, allowing Lee to connect with his dedicated RM and service team at any time, anywhere.
Private Wealth introduced this in response to the surge in customers’ remote and self-service banking needs. More recently, it enhanced the tool by introducing the market’s first RM Chat Investment by Video Service. Besides exchanging text and voice messages, this new feature allows customers like Lee to connect with their relationship managers via video calls to conduct investments remotely, from investment advisory to evaluation and transaction confirmation.
Living the lifestyle
All Private Wealth customers receive a private individual customer investment solution, delivered by an exclusive wealth management team and supported by innovative and digitalised banking services. When banking in-person, customers can also relax in exclusive Private Wealth Centres while receiving professional services from their dedicated RM team.
In addition, BOCHK understands that its high-net-worth customers value exclusive lifestyle privileges to complement and enhance their banking experience. With Private Wealth, these include priority access to a VIP Jockey Club box at Happy Valley and Sha Tin Racecourse in Hong Kong and a line-up of exclusive events such as themed luncheons and new product previews. Meanwhile, its concierge service offers benefits from lifestyle partners like memorable culinary experiences and tickets for popular shows and events.
On top of these opportunities, Private Wealth meets customers' future needs via legacy planning and protection consultation services, in line with accelerating interest in multiple investment solutions among high-net-worth customers.
In a world that never stops changing, customised services and lifestyle support matter, whether in the form of global investment and real estate planning, or exclusive indulgences that offer more from life.
*All Private Wealth customers must maintain a total relationship balance of at least HK$8 million.
For more details, visit bochk.com.
