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As wealth grows more complex and globalised, leadership today demands more than financial acumen; it calls for clarity, conviction and a deeply personal approach. DBS Treasures Private Client marks 15 years of redefining what it means to lead with confidence
W ealth, in its modern form, is no longer a static measure of accumulation. It is fluid, fast‑moving and deeply intertwined with identity, ambition and legacy. Today’s high‑net‑worth (HNW) individuals are navigating an increasingly complex landscape— one shaped by geopolitical volatility, evolving markets, digital disruption and the rise of alternative assets. But beyond diversification and returns, a more nuanced expectation has emerged: the desire for wealth to be purposeful, resilient and enduring.
In this landscape, leadership takes on a new meaning. It is no longer simply about growing wealth, but stewarding it with purpose and intention. Increasingly, clients are seeking partners who can not only provide access, but also perspective.
It is within this context that DBS Treasures Private Client (TPC) has carved out its role. When DBS TPC was launched in 2011, it marked a significant shift in the private banking landscape. At a time when wealth offerings were largely divided between mass affluent banking and ultra-high-net -worth (UHNW) private banking, DBS identified a growing segment of HNW clients whose needs had become increasingly sophisticated, yet remained underserved by both ends of the market. In creating a dedicated wealth tier for this group, the bank introduced a proposition that recognised not just the scale of clients’ wealth, but the ambition, complexity and evolving expectations that came with it.
DBS TPC is one important part of DBS’ wealth management continuum, a platform designed to support clients across every stage of their financial journey. In coming alongside clients in every of their life stages, the bank focused not on what investment products they get but why it makes sense for the specific phase of their lives. This deeply personalised portfolio advisory approach considers the clients’ financial goals, risk appetite and plans for the next generation in their families. In addition, clients were able to access products and solutions that were once only available to the UHNW individuals or institutional investors. Today, this wider suite of solutions includes public and private markets funds, alternative strategies and digital assets. The personalised advisory and tailored products are also within reach via the bank’s relationship managers and digibank platforms.
The bank’s evolution has not gone unnoticed. Recent global recognition, including being named the World’s Best Private Bank for High Net Worth in 2024 and 2025 by Euromoney, signals a broader shift—one in which Asian institutions such as DBS are increasingly shaping the future of wealth management. This year, DBS also became the first Asian-headquartered bank to win the prestigious accolade of the World’s Best Private Bank by Euromoney, alongside the World’s Safest Private Bank and World’s Best for Digital Assets awards.
In case you missed it: DBS named World’s Best Private Bank by Euromoney
Marking a milestone

Above Before dinner, guests mingled in the ballroom foyer amid displays of DBS TPC’s refreshed Client Value Propositions and the latest Chief Investment Office publications
This April, DBS TPC celebrated its 15th anniversary with a private event at JW Marriott Hotel Singapore South Beach. The evening, framed around the theme “Live to Lead”, was as much about reflection as it was about looking ahead. For the esteemed guests and clients gathered, it signalled a clear message: wealth is not a destination but a platform to lead. And more tellingly, how one deploys that platform will define the next chapter of private banking in Asia.
The evening opened with pre‑dinner cocktails and canapés in the ballroom foyer, where guests mingled amid curated displays of DBS TPC’s refreshed Client Value Propositions and the latest Chief Investment Office publications. As the dinner hour beckoned, guests moved into the Grand Ballroom. Framed by the iconic Forest of Lights installation overhead, the space lent the evening a sense of understated elegance, while a sweeping LED backdrop set the visual tone for the night’s central theme: “Live to Lead”.

Above Shee Tse Koon, DBS’ group executive and group head of Consumer Banking and Wealth Management
In his opening address, Shee Tse Koon, DBS’ group executive and group head of Consumer Banking and Wealth Management, reflected on the scale of DBS TPC’s journey over the past 15 years.
At a time when private banking propositions were largely segmented by Assets Under Management (AUM), DBS sought to challenge convention. “You deserved a proposition built around you, not around just your AUM threshold,” Shee shared, underscoring the bank’s longstanding belief that wealth management should be tailored around the individual needs and ambitions of clients. Over the past decade and a half, that philosophy has evolved into what DBS describes as a wealth management continuum—one designed to support clients “wherever they start and wherever they progress”. Shee elaborated on how the platform has expanded far beyond traditional investment access, with DBS offering clients pathways into private markets, alternative investments and digital assets that reflect the increasingly sophisticated needs of today’s HNW individuals. Among the bank’s defining moves was the launch of what Shee described as “the world’s first bank -backed digital exchange”, a regulated gateway into digital assets introduced years before many global private banks had fully embraced the asset class. Today, more than a third of the exchange’s clients are HNW or UHNW individuals, with crypto holdings on the platform now exceeding gold holdings within client portfolios.
That development has been duly noted. Beyond its recent accolades, DBS was also named the World’s Safest Private Bank by Euromoney. The recognition builds on an extraordinary track record, with DBS having also been recognised as Asia’s Safest Bank for 17 consecutive years by Global Finance.
Shee attributed the achievement to client trust: “We couldn’t have achieved [such] recognition without the trust and the support that many of our clients like you have shown and given to us.”

Above Chef Son Jong‑won of the one‑ Michelin‑starred Eatanic Garden and L’Amant Secret
The craft of experience
If the evening’s speeches reflected DBS TPC’s philosophy of thoughtful stewardship, the culinary programme offered its sensory counterpart. Guests were treated to a five‑course dinner that unfolded like a carefully paced narrative—one rooted in precision, heritage and cultural dialogue.
At the centre of the experience was acclaimed South Korean chef Son Jong‑won, the culinary force behind Seoul’s one‑Michelin‑starred Eatanic Garden and L’Amant Secret. Known for his elegant and refined interpretation of Korean cuisine, chef Son has gained wider public recognition through appearances on television shows such as Netflix’s Culinary Class Wars and Please Take Care of My Refrigerator. Addressing guests before dinner, chef Son warmly reflected on his connection to Singapore. “Singapore means a lot to me,” he shared. “It was the first country I got to cook [in] abroad.” Created exclusively for the occasion, the evening’s menu drew heavily from his experiences with Singaporean cuisine, which he described as “a great harmony” between Singaporean and Korean culinary traditions .

Above Chef Son created an exclusive five‑course meal for the occasion
That harmony revealed itself course by course. The meal opened with a crisp potato and gamtae seaweed bugak, followed by sweet prawn teamed with tropical citrus and caviar—a dish that balanced brightness with delicacy. Familiar local flavours appeared throughout the menu, most notably in chef Son’s reinterpretation of bak kut teh, elevated with Hanwoo beef and abalone. Equally memorable was the chicken rice‑inspired samgyetang, which bridged two beloved culinary traditions through warm, nourishing flavours. Dessert arrived in the form of a pandan and mugwort bumoori, before a final selection of petite hangwa (traditional Korean confections) concluded the evening on a sweet note.

Above A champagne toast led by (from left) Marcus Teo, senior market head of DBS TPC; Shee Tse Koon, DBS’ group executive and group head of Consumer Banking and Wealth Management; Joseph Poon, managing director
and group head of DBS Private Bank; and Jeff Wong, senior market head of DBS TPC
Shaping tomorrow’s wealth
As dinner advanced, the evening shifted to a broader reflection on ambition, progress and the evolving meaning of wealth. Guests were given an exclusive first look at DBS TPC’s latest brand film, centred around the evening’s theme, “Live to Lead”. The brand film served as a natural segue into the evening’s next segment, led by Marcus Teo, senior market head of DBS TPC, who turned the conversation towards the future of wealth management and what clients can expect from the next chapter of DBS TPC.
Speaking candidly about a landscape increasingly shaped by volatility and evolving client expectations, Teo outlined how DBS continues to expand its suite of investment solutions to help clients build more resilient and diversified portfolios.
At the same time, he emphasised that the future of DBS TPC would be driven as much by advisory and technology as by investment access. He added that DBS will continue to invest heavily in digital capabilities and AI to deliver more timely, personalised insights and engagement. Teo stressed that these innovations are intended to deepen, not replace, the human element of wealth management.
“Far from making relationship managers irrelevant, digital platforms free up more time and space for higher‑value conversations,” he said. “They allow us to have a deeper understanding of your needs, thereby curating the right solutions and premium experiences.” Looking ahead, Teo also shared how DBS TPC intends to further strengthen its ecosystem of curated experiences and client communities—be it through private forums, thought leadership events or networking opportunities— reflecting a growing desire among today’s HNW individuals for meaningful connections that extend beyond banking alone.

Above Joseph Poon, managing director and group head of DBS Private Bank
As the evening drew to a close, the atmosphere in the ballroom took on a celebratory warmth. Shee and Teo returned to the stage alongside Joseph Poon, managing director and group head of DBS Private Bank, and Jeff Wong, senior market head of DBS TPC, for a commemorative champagne toast marking DBS TPC’s 15‑year milestone. Glasses were raised not just to its achievements, but also to the clients, relationships and shared journeys that have shaped its evolution over the past decade and a half.
As guests departed the venue with gifts—a custom DBS TPC tea blend, Pierre Hermé macarons, and fact sheets highlighting 15 years of accolades and future vision—it was clear the event was not a farewell to the past, but an invitation into the next chapter.
“Live to Lead” is, ultimately, a statement of intent. It speaks to DBS TPC’s vision of wealth that is not merely accumulated, but also actively led—guided by insight, shaped by experience and grounded in purpose. In the global landscape, where complexity is the only constant, that is perhaps the most confident statement of all.
To learn more about DBS Treasures Private Client and its vision for confident wealth leadership, visit the website here.
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Images: DBS





