Welcome To The New TatlerAsia.com
- Global and local appeal through a multilingual siteGlobal and local appeal through a multilingual site
- Bigger, better and more impactful site designBigger, better and more impactful site design
- Quality and relevant content at a faster paceQuality and relevant content at a faster pace
- Interactive and dynamic elementsInteractive and dynamic elements
- Debut of Asia’s Most Influential directoryDebut of Asia’s Most Influential directory
An online experience redesigned with the modern consumer in mind, all while retaining the sophistication and flair that Tatler is known for.
Debuting on August 8, the launch of TatlerAsia.com is part of Tatler’s continued evolution into a global destination for and about Asia’s most influential, and a platform to celebrate their positive impact on society. In March 2020, the magazine launched its most ambitious print redesign and content transformation to date, and has since been developing its digital platforms to engage with a new generation, as well as expanding into new channels such as e-commerce and lifestyle venues. The new website constitutes a broader and more interactive extension of Tatler magazine.
Some key features of the new site include:
Global and local appeal through a multilingual site
Made for an international digital audience, TatlerAsia.com will see our website featuring multilingual content for the first time, in English, Traditional Chinese and Simplified Chinese—with more languages on the horizon.
TatlerAsia.com will serve up curated content based on a user’s location, creating a hyper-localised experience, while at the same time catering to more global and regional interests through being a global site—all accessible through one single entry point, creating a seamless user experience.
Bigger, better and more impactful site design
Enhanced, dynamic images, and features such as a striking new gallery mode, for a more stimulating user experience and increased site engagement—all optimised for mobile devices first.
Quality and relevant content at a faster pace
The website serves as a daily lifestyle guide with content inspired by the lives of Asia’s most influential, with dedicated and integrated regional editorial teams that stay on top of the people and trends that reflect the best of power, influence and style, reporting with the openness and speed expected by the internet generation.
Interactive and dynamic elements
Enhanced video-viewing experiences, virtual shopping events, and home tours will all contribute to a truly immersive content experience.
Debut of Asia’s Most Influential directory
Coming in December 2021, Asia’s Most Influential section will be the ultimate index of the region’s movers, shakers and changemakers—all in one place. The section will be categorised based on Tatler’s pillar lists (Culture, Tastemakers, Style, Gen.T, Impact), recognising individuals that are changing the conversation about Asia as they shape the world.