The Singaporean fashion photographer has changed the fashion industry with her virtual models and NFT art. Even Hollywood star Idris Elba is a fan. Here's why.
As was the case for many people, when the pandemic struck, it put a stop to Shavonne Wong’s work. The fashion photographer could no longer work with real models; so, in the name of future-proofing her career, she decided to create her own.
Tatler Hong Kong interviewed Wong forTatler TV: Meta Versed about how she’s pushing boundaries in the world of photography, celebrating “real” beauty via her virtual models and supporting minorities in the space, and how she felt about one of the pieces from her Love is Love collection being actor Idris Elba’s first NFT purchase.
Wong discussed how she was excited to find that her skills as a photographer transferred easily to working in 3D art, and that they could be used to fill a gap in the market. “Over the last ten years, technology has improved exponentially,” said Wong, “but this was not reflected in the fashion industry.” She began experimenting with her virtual models, and was soon able to make them go underwater, fly through mid-air, skip through multiple countries and sit next to tigers or snakes with just a few clicks—because, after all, “fashion photography is about selling a dream”.
Read more: Tatler House Stories: A Panel Discussion on the Future of Digital Fashion in Asia