Cover Property Raptor is guiding the way for the real estate industry's technology leap, with a software solution that has already revolutionised the way top players are conducting business. (Image: Getty Images)
Property Raptor is guiding the way for the real estate industry's technology leap, with a software solution that has already revolutionised the way top players are conducting business. (Image: Getty Images)
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As the real estate world plans its covid come-back, this holistic start-up software is using AI technologies to bring property purchasing into the future
Covid-19 has hit real estate markets across Asia hard, and Hong Kong—so long a bull market—has not been exempt. From serial renters and first-time buyers to knowledgeable and seasoned sellers, the number of homes sold in the city was down by 49 per cent in the first quarter of 2022, according to Cushman & Wakefield. Regionally, the prospects of a bounce back are a little brighter, with CBRE predicting a rise of purchases by 5 to 20 per cent in 2022, and firms with a focus on digitalisation coming out on top.
Fortunately, as the real estate industry works to recover from the effects of the pandemic, help is at hand. The industry has so far remained one of the most stubbornly analogue, failing to reap the increased efficiencies that digitisation can offer. Property Raptor is one start-up looking to change this, with a software solution that has already revolutionised the way top property players are conducting business.
“The adoption of tech in Asia’s real estate market is very low.” Explains Property Raptor CEO, Justin Lau. “The industry is ripe for a technology leap. We thought that both agencies and clients would appreciate a more intuitive transaction process, from identifying clients to searching inventory and helping them to find and close deals in the shortest time possible.”
Above Anastasios Papadopoulos, CEO & founder of IMS Digital Ventures and IMS Group (Photo: Courtesy of IMS)
Above Justin Lau, CEO of Property Raptor (Photo: Courtesy of IMS)
Anastasios Papadopoulos, CEO & founder of IMS Digital Ventures and IMS Group (Photo: Courtesy of IMS)
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Property Raptor’s intuitive real estate software allows agents to generate leads more effectively. Leveraging the capabilities of the world’s number one CRM system, Salesforce, it’s a win-win that ensures a better experience for agencies and clients alike; the former save time, reduce costs, get access to real-time data and can cultivate closer relationships with clients; while the latter get a better experience, through an AI technology that matches them precisely with properties. The results speak for themselves; on average, an 18 per cent reduction in the length of a sales cycle, a 43 per cent increase in data accuracy, and 25 per cent more client interaction.
Property Raptor is backed by IMS Digital Ventures, a reputed venture builder founded by Anastasios Papadopoulos, the brain behind numerous SaaS start-ups such as cybersecurity software OwlGaze.
Property Raptor has certainly been buzzed about of late. Just a few months after launching, leading names in the industry became clients, including JLL, Century 21, Savills, Engel & Völkers, Midlands, Remax and Chestertons. The company soon plans to expand the software’s benefits to real estate industries internationally. In uncertain times, innovative technology is what companies need to regain their edge for a post-Covid fightback.
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