Instagram has announced it is retiring ‘swipe up’ links from Instagram Stories on August 30.
The feature, which allows users to visit external websites and pages by swiping up, will be replaced by a new sticker function which users can tap to leave the platform.
The swipe-up feature contributed to the app’s popularity and social impact over the years by increasing the accessibility of information for users. It also made way for a variety of GIFs and the expression ‘swipe up’ became an essential part of the social media lexicon.
The company began testing the sticker function for various users earlier this year, including those who did not previously have access to the swipe-up feature. Users were only able to add swipe-up links to their stories if their account was verified or had at least 10,000 followers.