3HK Sue ChangPhotography by Steve Wong at Fast Management
Cover In a bid to help maintain balance, a friend introduced YouTuber Sue Chang to Nobo—an eminent digital lifestyle brand (Photo: Steve Wong at Fast Management)

The popular YouTube personality turns to premium lifestyle service Nobo to stay connected

Sue Chang has been turning heads on YouTube since 2014. She’s known for her exquisite personal style, videos featuring her two adorable kids and, these days, for her fashion label Sisland—but when she started out on the channel, it was with far more modest ambitions.

“I started posting videos when I was working at an art gallery back in 2014,” she says. “I had just published my very first book about Korean culture and was pondering my next step. I thought teaching Korean through YouTube could be a chance to introduce myself to the world.”

Her videos have become more personal over time, opening up her life to the world, something she says wasn’t easy initially.

“To be honest, I didn’t feel comfortable recording my daily life and showing it to the world at first. It was almost impossible for me to hold the camera and record myself in public, but now I have conquered the awkwardness.”

Instead, she adds, these days the challenge lies in the range of roles she fills. “Multi-tasking, as a mum of two daughters, a wife, a YouTuber, a social media content creator and a brand owner, is never easy.”

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Photo 1 of 3 Chang is known for her videos featuring her two adorable kids (Photo: Steve Wong at Fast Management)
Photo 2 of 3 She has been turning heads on YouTube since 2014 (Photo: Steve Wong at Fast Management)
Photo 3 of 3 Her challenge lies in the range of roles she fills (Photo: Steve Wong at Fast Management)

When asked the secret to maintaining balance she says, “My work is all about social media; I often do IG lives and upload YouTube videos at home so a speedy 5G WiFi makes my life easier.”

A friend introduced Chang to Nobo—an eminent digital lifestyle brand. “She always sets very high lifestyle standards, and her experience with this new lifestyle brand made me choose to become a member too,” Chang says of her friend. Offering a range of individually tailored smart living solutions, including intelligent automation, security monitoring, energy saving and travel-related smart services, Chang and her friend describe their experiences as “unprecedented”.

“Nobo cares about its members very much and combines ultra-modern technology with bespoke services and intelligent solutions that fit my requirements.” Chang adds that a dedicated personal executive created a custom-made service for her. “Thanks to 5G technology plus the professional Nobo team, I could easily turn my apartment into a smart home with full 5G WiFi coverage. Everything works like a charm: easy to set up and use, its speed and stability are really impressive, and the stylish, chic design of the broadband box also blends in well with my home.”

Nobo
Nobo, a member of Hutchison Telecommunications (Hong Kong) Limited, provides exquisite and bespoke services to distinguished customers in Hong Kong. Team Nobo strives to exceed members’ expectations at every touchpoint and occasion, to disseminate ultra-modern technology, and to pave the way to better and easier connections that combine innovative solutions with any lifestyle. Visit nobo.vip for more details.

Credits

Outfit  

AJE, Acler, Twinset and Shona Joy, from Harvey Nichols

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