Dubbed the new social media star, Clubhouse has been all the rage this week. The drop-in audio app, which has no text or video communication of any form, functions as a part social networking, part Zoom call, part podcast platform.
The app became ultra-buzzy when it was christened by Elon Musk as the new elite ‘hangout spot’. After all, it’s still invite-only for now, much like real-life golf and country clubs, and the privileged few who have had the chance to explore it haven’t stopped talking about it.
Musk’s ‘endorsement’ generated a lot of eyeballs and a slew of downloads in the following days after. In fact, according to data from app experts Appfigures, Clubhouse has just broken the three million download threshold, with 10 per cent of the latest downloads, representing 1.1 million, happening in just 10 days.
The question is if Clubhouse will be able to sustain the momentum. Already, the app faced criticism on its home ground for its lack of effective content moderation and abuse-prevention practices. Clubhouse has also just been blocked in China after a brief moment of ‘free speech’.
Amid the growing popularity of Clubhouse, here are some contenders that are already in the pipeline, ready to take on the world of screen-less chat.