1 / 1
Manila FAME welcomes the new year by participating at the Ambiente 2023 trade fair in Germany
For years, the Philippine Department of Trade and Industry's Center for International Trade Expositions and Missions (CITEM) has aided Philippine MSMEs and artisan communities through FAME, its longest-running promotions program.
See also: Manila FAME Undergoes a Renaissance
Even during the pandemic, the export promotion arm of DTI has supported local brands by launching FAME+, an all-Filipino digital sourcing and storytelling platform, aiming to showcase Filipino culture, art, and craftsmanship in and outside the country.
Today, FAME is going global. On February 3-7, FAME is participating in Ambiente 2023, a trade fair in Frankfurt Messe, Germany, with the theme "Moving the future".
See also: Manila FAME Reimagines Filipino Heritage On Its 69th Edition
1 / 1
4,700 exhibitors have already announced their participation in the trade fair, which will soon make Ambiente the world's biggest trade fair platform of its kind. For the first time, it will be staged at three venues.
It will prioritise four product areas: dining, living, giving, and working. These areas must consider sustainability, material innovation, and design breakthroughs and trends—all of which most Filipino brands have always considered in their craft.
The 2023 edition of Ambiente will serve as a major platform for global trends—making it the ideal place for Filipino brilliance to shine.
NOW READ
Wear Your Culture (WYC) Brand Steps Into Manila FAME
7Oth Manila FAME Honours Filipino Heritage Through Modern Creations
CITEM Invites You to Its New Digital Trade, Sustainability Solutions Exchange this Month
Christine Andas is a features writer and the style lead of Tatler Philippines. She mostly covers style-related content but enjoys writing about space, sneakers, and her favourite stars. She acquired a master's degree in Creative Writing at the University of Santo Tomas and has written young adult short stories which can be read online.
