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Fashion label Kaayo has partnered with Alex Eduque, chairwoman and founder of MovEd foundation to create a collection for the benefit of children in Marawi.
Marga Nograles, the woman behind the Kaayo brand was born and raised in Davao and has a deep rooted love for Mindanao. Growing up, she found herself enamoured with playing dress up and by all things fashion. Starting her own label was a natural progression. “I guess I have been secretly dressing people up for as long as I can remember. As a child, in church I would imagine putting together people’s outfits. Hilarious I know. It all just came naturally to me because I myself loved putting looks together! Coming up with an #OOTD would always excite me” shares Marga.
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Her eyes were opened to a gorgeous and meaningful opportunity when she ventured into learning more about Minandao’s local talents. She pursued this interest and developed Kaayo in order to promote the regions rich heritage through home-grown wearable and relatable fashion. “It was only since 3-4 years ago that I discovered the magic of throwing in a little bit of my culture and heritage to my looks. When I started looking into Mindanao’s tribes, weaves, beading and embroidery it brought me to a whole new level of excitement. With Kaayo and what I do now, I am able to mesh my loves: fashion, culture, and supporting local livelihood.”
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Marga constantly seeks out more tribes and women’s groups who share her values and are willing to learn, work, share, promote and preserve their culture. The business model she has come up with simultaneously empowers and provides livelihood to women as she works closely with the T’boli tribe of Lake Sebu and the Bagobo-Tagabawa Tribe of Davao.
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This collaboration with philanthropist Alex Eduque came naturally as Alex has always had an affinity for the arts and is extremely passionate about giving back to her country. As the founder and chairperson of MovEd Foundation, Alex helps to bring early childhood education to underserved communities around the country. During her search for a way to help the area of Marawi (to support the many children who deserve a bright future), she met Marga and thus this beautiful project was born.
Head to the Kaayo boutique to check out the collection featuring drawings and sketches by Alex Eduque of which, proceeds will go towards helping communities in Marawi. As of now funds will be going towards school kits for distribution to students who are in existing schools or pre-school centres.
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#KaayoXAlexEduque #KaayoModernMindanao
Kaayo Boutique
Ground Floor, SM Aura, BGC | 0936-736-2442 | @kaayo.ph
MovEd
Room 806, Vicente Madrigal Building, 6793 Ayala Avenue, Makati, Philippines | @moved_orgph
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About
Isabel loves to learn, and see things from different perspectives. Connecting with people and engaging in new experiences to broaden her horizons is what inspires this storyteller, keeping her constantly curious, and excited for what's to come. An absolute love for all things F&B ignited a hunger to devour content from this world and keeps her jumping into tasty adventures around the globe. From the beauty of simple bites, to nuanced fine dining tasting menus, street food, and the art of entertaining, the multi-faceted nature of the dining experience is something she can't get enough of. A good cup of coffee or a glass of wine paired with a dash of witty conversation is a quick way to win her over. This editor loves travelling, food, music, skincare, fitness, and is only friends with people who love dogs. Guilty pleasure?: Binge-watching TV shows and movies she has already seen.
Work
Concept creation is the name of the game and branding takes centre stage in Isabel's day-to-day schedule. From producing shoots, conceptualising bespoke projects for our partners, relationship management, to cooking up features and events for Tatler Dining, this editor is a tried and tested foodie at heart. She mainly writes content for Tatler Dining, engaging in captivating discussions with restaurateurs, chefs, producers, and food enthusiasts to tell must-know stories. Aside from that Isabel manages Tatler Dining's flagship events like Off Menu, or Cocktail Festival and puts together the Tatler Dining Guide, our annual listing of the best eats around town.
Follow her on Instagram @isabelvmf.
