Fashion label Kaayo has partnered with Alex Eduque, chairwoman and founder of MovEd foundation to create a collection for the benefit of children in Marawi.
Marga Nograles, the woman behind the Kaayo brand was born and raised in Davao and has a deep rooted love for Mindanao. Growing up, she found herself enamoured with playing dress up and by all things fashion. Starting her own label was a natural progression. “I guess I have been secretly dressing people up for as long as I can remember. As a child, in church I would imagine putting together people’s outfits. Hilarious I know. It all just came naturally to me because I myself loved putting looks together! Coming up with an #OOTD would always excite me” shares Marga.
Her eyes were opened to a gorgeous and meaningful opportunity when she ventured into learning more about Minandao’s local talents. She pursued this interest and developed Kaayo in order to promote the regions rich heritage through home-grown wearable and relatable fashion. “It was only since 3-4 years ago that I discovered the magic of throwing in a little bit of my culture and heritage to my looks. When I started looking into Mindanao’s tribes, weaves, beading and embroidery it brought me to a whole new level of excitement. With Kaayo and what I do now, I am able to mesh my loves: fashion, culture, and supporting local livelihood.”