Its latest charity initiative is aimed at empowering individuals while giving back to the community
Award-winning Singapore beauty brand Ice’s Secret recently celebrated its third anniversary with a charity luncheon at 67 Pall Mall. Held on April 20, the luncheon saw some of Singapore’s most prominent names gather for a meal while celebrating the brand’s milestone. The event was partially sponsored by UOB Lady’s Card Singapore, focusing on the future of beauty and its partnership with Community Chest to raise a five-figure donation for its beneficiaries.
On top of being Singapore’s leading skincare e-commerce brand, Ice’s Secret also focuses on sustainable giving, inclusivity and authenticity. The brand continues to go beyond its commitment to “empower individuals with confidence and clear skin”.
Managing director of Ice’s Secret Quinn Chen shares: “We’ve always been a brand for the people, providing our strong online community with professional skin specialist support and live streams that include educational information since the Covid-19 pandemic.”
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The brand’s third charity initiative, the week-long fundraiser featured a slew of activities and challenges including a virtual face mask marathon, social media livestreams and pop-ups. The initiative builds on the success of previous efforts that have supported over 80 social service organisations through collaborations with Community Chest and Sian Chay Medical Institution.
“Since 2020, our team has helped over 100,000 community members overcome a plethora of skin conditions. As we journey towards our next milestone, we want to continue giving back by doing what we do best—empowering communities to be the best version of themselves,” Chen explains.
The luncheon also saw a panel discussion on the brand’s commitment to empowering individuals to “become the best versions of themselves”. The panel featured key speakers from both the charity and the brand.
“Our brand’s values are centred around supporting individuals to become the best versions of themselves, which is why we feel a responsibility to use our resources and platform to make a positive impact on the world around us,” Chen continues.
Click through the gallery below for more photos from the event.
