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There are many ways to lend your support to Breast Cancer Awareness Month this October

As we are battling the Covid-19 pandemic, it is important to remember that there are other diseases that continue to affect the lives of people around us. According to the National Cancer Centre Singapore, breast cancer is the number one cancer affecting Singaporean women, and also the leading cause of cancer deaths in women. One in 13 Singaporean women will develop breast cancer before the age of 75.

Breast cancer is survivable if detected early through regular mammogram screening, yet about 60 per cent of women aged 50 to 69 years are skipping theirs.

To promote mammography as a weapon against breast cancer, National Breast Cancer Awareness Month was founded in October 1985 by the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. The Breast Cancer Research Foundation was then founded in 1993 by Evelyn Lauder, senior corporate vice president of the Estée Lauder Companies, with the pink ribbon as its symbol. Today, Breast Cancer Awareness Month is observed around the world, encouraging the early detection of cancer and also supporting breast cancer patients.

As we observe the campaign in October this month, here are some meaningful ways you can do your part for the cause and encourage the women around you to care for their health.

Bottega Veneta Crisscross clutch in “Lollipop”

In collaboration with Dover Street Market Singapore and multi-hyphenate Stephanie Er, Tatler Style is hosting an online auction for the Bottega Veneta Crisscross clutch from its Fall-Winter 2020 collection, in the exclusive “Lollipop” colourway.

The auction is now live until October 15, 6pm and the winning bid will see part of the proceeds go to the Breast Cancer Foundation Singapore.

Available at Tatler Style.

Estée Lauder Advanced Night Repair Synchronised Multi-Recovery Complex

Now in its fifth generation, the Estée Lauder Advanced Night Repair Synchronised Multi-Recovery Complex supports the natural synchronisation of skin, optimising its repair and renewal. The serum promises 72-hour hydration, 8-hour antioxidant protection, and improvement to signs of ageing.

Estée Lauder’s new-generation Advanced Night Repair serum comes in a limited edition, hot pink bottle in support of The Estée Lauder Companies’ Breast Cancer Campaign. Available in a 50 ml bottle with a pink ribbon bracelet, S$30 of the retail price of the product will be donated to the Breast Cancer Research Foundation from now until December 31, 2020.

Available at all Estée Lauder boutiques and counters, Sephora and Lazada.

La Mer Crème de la Mer

La Mer’s cult status moisturising cream needs little introduction. Infused with the brand’s signature marine-derived Miracle Broth, the rich cream envelopes dry skin with deep, soothing moisture, improving the appearance of lines and wrinkles.

For each purchase of the 15 ml Crème de la Mer, La Mer will donate S$75 of the retail price to the Breast Cancer Research Foundation from now until December 31, 2020.

Available at all La Mer boutiques and counters, and Sephora.



Less is more with Dr Georgia Lee's skincare range, which promises maximum efficacy with minimum fuss for busy city-dwellers. The clinically-approved products work to bring balance to all skin types, and its sensitive skin range is especially gentle, formulated without soap, fragrance and alcohol.

From October 1 to 14, 10 per cent of gross sales of DrGL beauty products from will be donated to the Breast Cancer Foundation.

Available at

Jo Malone London Peony & Blush Suede Cologne

Scented with a bouquet of delicate peony blooms, juicy red apple, seductive jasmine, rose and gillyflower, and soft blush suede, this fruity, floral fragrance by Christine Nagel captures “the charm of the English ballroom in the mid-20th century”.

In support of breast cancer awareness, the cologne features a delicate pink ribbon on its 100 ml bottle. Jo Malone London will donate S$25 of the retail price of this product to the Breast Cancer Research Foundation now until December 31, 2020.

Available at all Jo Malone London boutiques and counters, and Sephora.

Bobbi Brown Luxe Matte Lip Colour Duo

Featuring two wearable shades—Boss Pink and Razzberry, Bobbi Brown’s Luxe Matte Lip Colour Duo promises 12 hours of full-coverage long wear. The matte lipsticks feature oil-infused powders and pure matte powder pigments for comfortable wear and high-impact colour.

In support of The Estée Lauder Companies’ Breast Cancer Campaign, Bobbi Brown will donate S$32 from the purchase of every Luxe Matte Lip Colour Duo to the Breast Cancer Research Foundation from now until December 31, 2020.

Available at all Bobbi Brown boutiques and counters, Sephora and Lazada.

Origins Original Skin Retexturizing Mask with Rose Clay

Improve the appearance of large pores, dullness and uneven texture with Origins’ Original Skin Retexturizing Mask, formulated with Mediterranean rose clay, Canadian willowherb and exfoliating jojoba beads to gently but deeply cleanse your skin and restore its natural lustre.

In support of The Estée Lauder Companies’ Breast Cancer Campaign, every purchase of the 75 ml mask will come presented with a limited-edition cosmetic bag, subject to availability. Origins will also be donating S$10 of the retail price to the Breast Cancer Research Foundation from now until December 31, 2020.

Available at all Origins boutiques and counters, and Lazada.

Clinique Dramatically Different Moisturising Lotion+

Replenish the moisture in your skin with Clinique’s Dramatically Different Moisturising Lotion+, developed by dermatologists to soften, smooth and improve dry to combination dry skin. the silky lightweight texture absorbs quickly, delivering eight hours of hydration and strengthening the skin’s natural barrier.

From now until December 31, 2020, Clinique will donate S$10 to the Breast Cancer Research Foundation for each purchase of the 125ml Dramatically Different Moisturising Lotion+.

Available at all Clinique counters, Sephora and Lazada.


They're best known for their sleek, matte black hair straighteners and hair dryers but in honour of raising awareness for breast cancer, GHD hair tools have taken on a powdered pink hue. The British brand teamed up with UK charity Breast Cancer Now for the special Pink Collection that includes the brand's platinum+ hair straightener, gold hair straightener and the helios hair dryer. Ghd will donate £10 from each product sold from the powdered pink collection to help breast cancer charities across the globe.

Available at GHD and Selfridges.

Glowfully H20 Jelly Mask

Homegrown clean beauty brand Glowfully was created by Charlene Sim while she was caring for her mother, who was undergoing chemotherapy for cancer. Gentle but efficacious, the H20 Jelly Mask moisturises and boosts collagen production in the skin with aloe vera, acerola cherry and carrageenan. The gelatinous mask releases its essence upon contact with skin temperature.

For the month of October, Glowfully will donate 2.35 per cent gross proceeds of the H20 jelly Mask to the Breast Cancer Foundation.

Available online at Glowfully.

Perk by Kate

Homegrown lingerie brand Perk by Kate has also joined The Estée Lauder Companies’ Breast Cancer Campaign this year by donating S$30 from the sale of each of their gift sets to the cause. However, all the gift sets under the Estee Lauder x Perk by Kate are currently sold out. These gift sets came with a Perk by Kate bralette of choice as well as Estee Lauder products such as a full-sized Bobbi Brown Crushed Liquid Lipstick, Clinique Dramatically Different Hydrating Jelly and more, depending on the set purchased. The fact that they're no longer available is a positive sign, as it means more funds have been raised for a good cause.


Sustainable and conscious jewellery brand produces statement jewellery handcrafted by fair trade artisans using repurposed materials. Inspired by architecture and geometric patterns, one single cuff can take three hours to produce by hand.

For the month of October, the social enterprise will donate 10 per cent of sales from every rose gold jewellery purchased to the Breast Cancer Foundation. Each purchase will also come with a Breast Cancer Foundation magnetic pin.

Available at Alt.


Partnering with The Estée Lauder Companies on the Breast Cancer Campaign, Italian sneaker producer Superga will be donating 20 per cent of proceeds from the sale of any pink sneakers in the month of October. Customers will also receive complimentary in-store shoelace customisation as well as a complimentary lipstick from The Estée Lauder Companies’ brands with every purchase of pink sneakers.

Donations will benefit Singapore General Hospital in support of breast disease research. 

Available at Superga boutiques.

Breathe Essentials

Local beauty and lifestyle brand Breathe Essentials made its debut earlier this month with a range of products that include organic essential oils, cocosoy wax candles and yoga mat sprays. The essential oils were sourced and extracted via a steam distillation process at a distillation plant located in the French Riviera while the hand-poured scented candles were co-developed with a 200-year-old European fragrance house. We especially love the sweet-swelling Manuka candle (hand-poured in Singapore), which is made with raw honey harvested in France, that also has warm undertones of jasmine. A plus point to note is that the brand uses eco-friendly wood wicks for its candles.

Breathe Essentials was founded by entrepreneur and cancer survivor Charlene Koh, who chose to launch her brand in October to commemorate Breast Cancer Awareness month. However, what makes her brand different from others is that it strives to provide support and commitment to breast cancer awareness all year round by contributing 10 per cent of its sales proceeds to the Breast Cancer Foundation. 

Minor Miracles

Local print and textile studio Minor Miracles launches The Garden collection for Breast Cancer Awareness Month, in collaboration with The Estée Lauder Companies. Comprising a beauty pouch, beauty band and face mask, the collection features an exclusive print inspired by the notion that women are like plants within a garden.

20 per cent of profits from the sale of the collection will be donated to Singapore General Hospital in support of breast disease research. The first 50 purchases of the full The Garden collection will also be accompanied with a complimentary beauty kit from The Estée Lauder Companies.

Available at Minor Miracles.


Wear the Pink Ribbon Campaign 2020

A signature event during Breast Cancer Awareness Month every October, the act of wearing a pink ribbon helps to create greater awareness of breast cancer and spread the important message on early detection and breast screening.

Get your pink ribbon pins at the Breast Cancer Foundation’s partners and supporters.

Find out more at Breast Cancer Foundation.


#KnowYourBreasts Challenge

A reminder that breasts in all shapes and sizes need to be checked regularly, the Breast Cancer Foundation invites you to get creative on social media with #KnowYourBreasts. Simply grab two identical or asymmetrical objects (oranges, seashells, or anything you can find), hold them over your chest for a photo, Tiktok, or Boomerang, and post it to Facebook or Instagram. Don’t forget to hashtag #knowyourbreastschallenge and tag @bcfsg.

Then, make a pledge of S$20 to Breast Cancer Foundation Singapore and challenge three or more friends to spread the message.

Find out more at

Virtual Public Forums on Breast Cancer

Learn more about breast cancer, from signs and symptoms to screening and diagnosis from professionals at National Cancer Centre Singapore, National University Cancer Institute, Singapore and Singapore Cancer Society. Sessions are conducted in English, Mandarin, Malay, and Tamil.

Find out more at National Cancer Centre Singapore.

Snapshots of Hope

Spread hope to others facing breast cancer by telling the story about someone you love who has faced breast cancer, or even your own experience. Simply share the photo of the person you are honouring with your story to the National Breast Cancer Foundation, and its partner, Splendid will donate S$5 for each story shared, up to S$6000. Selected stories will be featured on the National Breast Cancer Foundation’s social media channels in October.

Find out more at Breast Cancer Foundation.

"It's Time For Breast Health" Challenge

Give the women in your life a reminder to care for their health by joining the Singapore Cancer Society’s giveaway campaign. Until October 31, simply like and share the Singapore Cancer Society’s Facebook post and comment with a photo of you and the important woman in your life, sharing how you will take care of her health.

Four lucky winners will be gifted with flower bouquets for the important women in their lives.

Find out more at the Singapore Cancer Society.

Pink Plank Challenge

For fitness buffs, the National Cancer Centre Singapore invites you to show your support and spread breast cancer awareness by joining the Pink Plank Challenge. To participate, take a video of yourself completing planking (for at least one minute) wearing pink.

Upload it to Facebook or Instagram and tag National Cancer Centre Singapore, National University Cancer Institute, Singapore or Singapore Cancer Society. Then, include the instructions for the challenge in your caption and tag three friends. 10 winners with the most number of ‘likes’ will receive a JBL Clip 3 speaker each. The challenge ends on October 31.

Find out more at National Cancer Centre Singapore.


Breast Cancer Foundation

Donate directly to the Breast Cancer Foundation to fund their programmes such as Healing Through the Arts and the Wig Loan Programme, which support breast cancer patients. The foundation also offers the BCF Encouragement of Active Mammogram (BEAM) scheme which subsidises the cost of mammograms for low-income women and regularly hold talks and events to raise awareness and understanding of the issue.

Find out more at Breast Cancer Foundation.


In support of the Breast Cancer Foundation, e-commerce platform Shopee is encouraging shoppers to join the Shopee Coins Donation Drive. For every 100 Shopee coins, S$1 will be donated to the Breast Cancer Foundation to support their programmes for breast cancer patients and breast cancer awareness. Shopee coins can be earned by making purchases, rating products, as well as from games and daily rewards.

Find out more at Shopee.

NCCS Cancer Fund

For Breast Cancer Awareness Month, the National Cancer Centre Singapore is showing its support via the NCCS' Women vs Cancer campaign, which raises funds for breast cancer research and patient programmes. Contributions will go towards funding the purchase of essential equipment, consultations, blood tests, patient transportation, and mammograms. NCCS is also gifting all donors a limited edition pink ribbon mask with each minimum donation of S$20.

Find out more at

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