Cover October is Breast Cancer Awareness Month. Here's how you can show your support in Hong Kong (Photo: Courtesy of The Langham Hong Kong)

October is Breast Cancer Awareness Month, an annual global campaign to raise awareness about breast cancer and improve the lives of all those affected by the disease. Ahead, we’ve rounded up 8 ways you can show your support for the cause in Hong Kong

If things have started to look extra rosy to you lately, you may already know it’s that time of the year again: the Breast Cancer Awareness month, an annual health campaign that aims to increase awareness for the second leading cause of cancer death in women. Organised by major breast cancer charities across the globe in October every year, the event was created to educate people about breast cancer, as well as to raise funds for research into the disease and support cancer patients.

Want to be part of this campaign to show your support for those affected by the disease? There are plenty of things you can do in addition to wearing pink and promoting breast cancer awareness among your friends and family. From enjoying a delicious afternoon tea to supporting our favourite hotels and fashion brands, we’re listing the ways you can get involved in Breast Cancer Awareness Month in Hong Kong.

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Relish x La Taula breast cancer awareness dinner

Wong Chuk Hang private kitchen is partnering with artisanal vegan cheese brand La Taula to launch a one-night-only dinner event in support of Breast Cancer Awareness Month. Taking place on October 8 (Friday) and priced at HK$980 per person, the six-course menu is curated in collaboration with La Taula founder and raw plant-based chef Kanch Porta Panjabi. 40 per cent of profits will be donated to the Hong Kong Breast Cancer Foundation, where a free-flow package of hangover-free organic wines will also be on offer for an additional HK$350 per person.

Make your reservation here 

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Hong Kong Convention and Exhibition Centre’s restaurants present pink treats

The F&B team at Hong Kong Convention and Exhibition Centre (HKCEC) is showing their support for the health campaign for the seventh consecutive year with a series of pink culinary creations. Throughout October, four restaurants at HKCEC will be offering gourmet pink-hued food items, including Cantonese fare and desserts that make for an enjoyable, meaningful dining experience.

Highlights of the promotion include "The One", a lychee and rose flavoured sponge cake filled with rose champagne agar, strawberry ganache and berry mouse; "Pink Snow Ball", a sweet mochi featuring fresh strawberry and mixed berry crunch filling—both available at Congress Plus and Harbour Road Café.

For those with a penchant for local eats, shouldn’t miss out on the steamed crystal rose scallop and shrimp dumpling at the Atrium Chinese Restaurant, as well as the strawberry Hong Kong-style French toast at Harbour Kitchen.

Aiming to educate visitors about breast cancer and encourage them to support the cause, all proceeds of the promotion will be donated to the Hong Kong Cancer Fund’s Pink Revolution after deducting costs.  

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Pink Together 2021

This year, the Hong Kong Breast Cancer Foundation is launching its second virtual Pink Together initiative with a series of fundraising events for people to exercise for a worthwhile cause.

Participants can run, walk or hike for 12km to be part of the cause (quick fact: 12 is the number of women diagnosed with breast cancer every day in Hong Kong, so it’s a meaningful number to note). Those who successfully enrol in the event and make a donation will receive a goodie bag as well.

Find out more at pinktogether.hk

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Lane Eight’s charity sale

Lane Eight has launched a charity sale with new limited-edition “Hyper Pink” trainers this month. For every pair of these sustainable shoes sold, the brand will donate 5% of net sales to Hong Kong Breast Cancer Foundation to support those in need.

Buy Lane Eight’s “Hyper Pink” trainers here 

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“Share the Pink Love” afternoon tea at The Langham Hong Kong

Treat yourself to a delicious afternoon tea at The Langham Hong Kong for the worthy cause. Partnering with the Hong Kong Breast Cancer Foundation for the fourth consecutive year, the hotel is offering the special “Share the Pink” tea set at the elegant Palm Court. Guests can look forward to a wide selection of pink savoury and sweet delights, including foie gras terrine with pink rhubarb and orange, crab and salmon sandwich, pink prawn salad, as well as pink peach ganache choux.

For every tea set purchased, guests will receive one discount voucher for a general practitioner consultation with breast screening, ultrasound breast imaging or 3D mammography, at the Matilda Medical Centre in Central, and one complimentary HK$1,000 cash voucher from JENNYANG for the purchase of the brand’s stylish heels.

The tea set is priced at HK$398 per person and HK$698 for two persons (served with premium loose leaf JING Teas. Guests who dress in pink (pink accessories such as brooch and scarf will not count) will be treated to a complimentary glass of Saicho Sparkling tea as well.

Make your reservation here

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Hyatt Centric Victoria Harbour Hong Kong’s charity sale

To support the campaign and promote the importance of breast health, Hyatt Centric Victoria Harbour Hong Kong is hosting a charity sale and donation event in collaboration with fashion brand, DETERMINANT. The hotel will be selling DETERMINANT’s DET30™ pink reusable cotton masks throughout the month, where all proceeds of the sale will be donated to the Hong Kong Breast Cancer Foundation after deducting the cost.

Featuring unique packaging adorned with illustrations by Hong Kong-based French artist Ophelia Jacarini, each set includes two pieces of pink masks and is priced at HK$82. The masks are available on the hotel e-shop, where guests are also welcomed to visit the hotel to make purchases. Guests can also make an extra donation of HK$10, HK$50 or HK$100 together with the purchase.  

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Ralph Lauren’s Pink Pony initiative

Launched in 2000, Ralpah Lauren’s long-standing Pink Pony campaign is conceived to reduce disparities in breast cancer care and raise awareness about the disease through a variety of initiatives, including fundraising events, employee volunteering programs and dedicated product collections.

This year, the fashion brand has launched a special 2021 Pink Pony apparel collection in support of the health campaign, which comes with a selection of clothing featuring pink Polo icons, alongside eyewear offerings. 100 per cent of each hoodie’s purchase price and 25 per cent of the purchase price from the sale of all other items in the collection will be donated to Hong Kong Cancer Fund.

The collection is available globally in select Ralph Lauren retail stores and Hong Kong branches at Landmark Prince’s, Ocean Terminal and IFC Mall (opening in mid-October). You can also purchase the collection on Ralph Lauren’s official website.  

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Special pink treats at The Mandarin Cake Shop’s pop-up

Dessert lovers will be delighted to hear that the beloved Mandarin Cake Shop is staging a special three-month pop-up at Landmark Atrium. Serving a variety of delicious trifles made with traditional British recipes, the pop-up has launched a special pink trifle called "Very Berry!!!" in support of Breast Cancer Awareness Month, which features layers of strawberry cream, a juicy berry compote and vanilla streusel. Part of the proceeds from selling the special trifle will be donated to the Hong Kong Breast Cancer Foundation and its beneficiaries. Guests will enjoy a quality selection of slow-drip coffee and a special bottled coffee cocktail at the pop-up as well.

The pop-up opens daily from 10:00 am to 7:00 pm from now till December 31. The limited-edition trifles will be available from now till November 15, while an array of festive treats and hampers will be on offer from mid-November until the end of December. 

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