As part of the reporting for Tatler’sAugust cover story, we speak to Bing Chen, the founder of Gold House, a collective of Asian leaders and creatives, who tells us how he’s shifting the narrative of Asian representation in the media.
The 2019 South Korean black comedy thriller film Parasite was critically acclaimed because it was a great film that spoke to people, but its commercial success outside of Asia is in part due to Gold House. Since 2017, the non-profit collective of Asian founders, creative talents and leaders, has regularly bought out screenings of Asian films, including Parasite and Lulu Wang's The Farewell, in the US, as well as been marketing films and consulting on scripts.
Bing Chen, the organisation’s president, says: “We’re now the first call for basically anything Asian by Hollywood. In addition to incredible storytellers and stories, we are without question why there’s an AAPI film market now, because we manufactured it.”