Long known for her trailblazing work in eldercare, Mary Ann Tsao is changing gears next year to champion the sustainability cause at the helm of her family office

Dr Mary Ann Tsao is fired up. She’s wearing a scarlet dress for the photoshoot—a gift from her brother and a sartorial departure from her customary black garb. Change is afoot. Next year, she will step away from her work at the Tsao Foundation, a non-profit organisation dedicated to eldercare founded by her grandmother, to assume the mantle of chairwoman of the Tsao Family Council, the beating heart of the Tsao Family Office that is setting an example for driving positive social and environmental change. 
 
“I don’t normally give interviews but I have something to share,” the 66-year-old says, the words tumbling out. “I want people with assets to know that they can make money and make a difference at the same time.” The vehicle is the family office. As it exists to manage family wealth, as long as the principals are not greedy for maximum returns in the shortest time, what’s to stop them from funding change for good? 

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The Tsaos set up their wealth management platform in 2016 in Singapore to oversee the family’s liquid and property assets. (The family’s IMC Industrial Group, a maritime and industrial solutions provider, remains a separate entity.) After decades of prosperity from an empire that includes manufacturing and real estate among other business interests, the family believed they had enough wealth. With the blessings of patriarch Frank Tsao, they decided that the funds from the family office would not be distributed to members but used for the betterment of society and the environment. An investment strategy was devised that involved increasingly complex levels of “kung fu”, says Tsao, referring to its skill level.

The simplest move was neutralisation, born from a “do no harm” principle that led to the divestment of stakes in industries that are damaging to the environment and society. So coal, gold mines, tobacco and activities in conflict zones were out. A more complex endeavour was introducing ESG (environmental, social and corporate governance) to investments, as ensuring accurate reporting and measuring improvement in these areas were a challenge. The most difficult to execute, or the top-tier “kung fu” according to Tsao, was the investment in companies that can effect positive change and be profitable at the same time.

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To this end, the family office has hired an impact assessment officer to help it evaluate investment opportunities. The journey has just begun. Tsao says: “We aspire to 100 per cent impact investment, but we’re about 10 per cent, maybe more ESG, but the bulk of it is still in traditional investments, but at least, they do no harm.”

Yet, the Tsaos know the power of their wealth. Band with like-minded family offices and a market can be created for impact products. Tsao cites how a big private wealth management company she knew had to develop expertise of impact products because the clients demanded it. Thus, the more family offices reject socially and environmentally damaging investment instruments and ask for investments with a social mission, the more the market will respond.

The family is thus tapping into like-minded communities to learn more about the impact ecosystem and magnify their power for change through group action. Tsao is a member of the Family Business Network (FBN) Asia, a regional chapter of FBN International, a global private, non-profit organisation of family businesses. The chapter is committed to sustainable business practices. She says: “We’re reaching out to others investing in this space because they would know where the good projects and companies are.” 

“I want people with assets to know that they can make money and make a difference at the same time.”

- Mary Ann Tsao -

Leveraging on market forces, the Tsao Foundation is developing an investment portfolio that focuses on tech and longevity. “We want to use the private sector to benefit older people,” says Tsao, adding that the elderly need products and services just like everybody else, but these are sorely lacking. Therein lies the opportunity for impact investment.

The family’s pivot to ESG began in 2008, when, upon the retirement of their magnate father, the four Tsao siblings started meeting to discuss their roles as stewards of the family assets. Having not grown up together (they studied in different places as young teenagers) and residing as they were in different cities—New York, Shanghai, Hong Kong and Singapore—it took several years of regular conversations to nail down who they were as a family and a family charter that guided their values, lifestyles and investments. Prudence, wisdom and compassion are the underpinning values.

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Although the four siblings have different backgrounds, skill sets, experiences and connections—medical and ageing for Tsao, design and architecture for her elder brother Calvin, entrepreneurship and personal development for her younger brother Frederick, and food and food security for her younger sister Cheryd—Tsao believes they share one commonality. “I think it comes from my dad,” she says. “We like change. We don’t mind change. We want to see change. We want to contribute and manage that change for the better.”

They have the patience to see it realised. Investments are generally conservative and designed for the long term—five years, 10 years or more. “When the market was bouncing up and down during Covid last year, our ESG funds generally did better,” notes Tsao. “They were prudent to start with. As they weren’t about maximising income in the shortest time, market volatility was neutralised. We try to do business in a more sustainable way. It’s slow, but we’ll get there.”

Credits

Photography  

Darren Gabriel Leow

Styling  

Adriel Chiun

Hair  

Marc Teng using Keune Haircosmetics

Make-Up  

Marc Teng using Chanel Beauty

Photographer's Assistant  

Ryan Loh

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