Cover An exciting refreshed design for both our print and website properties, allowing content that celebrates the Best of Asia to shine
An exciting refreshed design for both our print and website properties, allowing content that celebrates the Best of Asia to shine
1 / 1
March 2023 marks a fresh start for Tatler Asia, with new ways for our content to engage with our readers and to celebrate the Best of Asia
March 2023 is an exciting time. With events flooding into the region and travel plans back in full force, our part of the world feels like it’s refreshed and back on its feet. We have chosen this opportune moment to launch our very own refresh, and starting today, the company will be rolling out a series of updates that will show how we’ve evolved, what we stand for, and where we intend to position ourselves in the landscape of Asia’s future.
Tatler is coming to you with a new look and feel, underpinned by a core content strategy that’s aimed at communicating once and for all what Tatler Asia’s vision is. Since our redesign in March 2021, we have become laser-focused on engaging influential communities through stories that matter and experiences that bring our content to life. The brand has always been closely connected with the most established individuals and families in Asia, and has now increased its reach to engage with a wider cross-section of society over shared passions. With community at its core, Tatler has transitioned from a legacy magazine to a fully integrated luxury brand, offering exclusive experiences and engaging content.
Above Tatler rolls out a fully restructured website which promises readers a much more engaging and instinctive experience
Tatler rolls out a fully restructured website which promises readers a much more engaging and instinctive experience
1 / 1
If the recent excitement over A.I. services like ChatGPT is anything to go by, there is an oversaturation of information out there, and it is more important than ever for us to make sure we reach our audience, directly and meaningfully, with content they actually want.
Through our website, social media, newsletter and print magazine, we pledge to consistently curate content that celebrates the Best of Asia: the most impactful people and the most meaningful issues that inspire us, enrich us and entertain us.
A refreshed and more mindful design allows these stories to shine through, be it through a rich and immersive experience online, exclusive videos on social media, or striking portraiture in print. With everything we do, we aim to answer the questions: What are the issues that matter? Who are Asia’s Most Influential individuals? Who, and what, is the Best of Asia?
Above On print, Tatler's refresh showcases the breadth and depth of our content better than before
On print, Tatler's refresh showcases the breadth and depth of our content better than before
1 / 1
As data analytics and social media listening tools increasingly allow us to understand what our audience wants from us, our mission is to customise our content strategy through constant refinement and feedback. After decades of traditional content communication that tends to be one-way, we are now equipped with the tools to listen to our audience, and to ensure our community has a voice.
This month, expect to see a fully restructured website that offers readers a much more engaging and instinctive experience through improved site design and a more structured layout; a social media strategy that clearly communicates Tatler’s platforms and values, with a stronger storytelling experience than ever achieved through exclusive images and immersive videos; a print magazine that serves as a physical flagship product, offering our readers meaningful stories on impact and purpose, diversity and sustainability, dining and homes, as well as well-being and style.
In an effort to deepen our connection with our community, we will be placing a greater emphasis on events than ever before, and we have appointed a Chief Experience Officer to work with brands and Asia’s communities alike, bringing the two together through exclusive and exquisite experiences. A final way for us to ensure that we reach our audience directly is through a newsletter that has been designed to bring you a much more engaging read, highlighting the biggest and most insightful stories in each market, across the region, while also allowing you to browse through our content pillars with more clarity and ease than before.
On that note, please do sign up for the new Best of Tatler newsletter which launches on March 17 and will deliver a weekly curation of our most insightful stories to you. Across the editorial teams in Hong Kong, Singapore, Malaysia, Indonesia, Philippines and Taiwan, we have agreed that you deserve content that you can’t get elsewhere, that brings you the Best of Asia through our insider’s access and our considerable reach. That is our commitment to you, and we hope you’ll be part of our journey.
Topics
