Cover Randy Lai is the CEO of McDonald's Hong Kong (Photo: Zed Leets/ Tatler Hong Kong)

McDonald’s Hong Kong is celebrating its 50th anniversary this year. Under the leadership of CEO Randy Lai, McDonald’s Hong Kong has evolved far beyond its fast-food origins, building a reputation for bold ideas and unexpected collaborations.

From teaming up with the renowned artist Verdy for the Shake & Dip Playground exhibition to a collaboration with fashion brand Coach and entrepreneur Kevin Poon for the McNugget Art World exhibition, McDonald’s continues to surprise and delight, proving that the golden arches can keep up with—and even shape—Hong Kong’s ever-shifting cultural landscape.

In this exclusive interview, Randy Lai discusses the significance of McDonald’s five-decade journey in Hong Kong, the secrets of her success and how the brand maintains its status while embracing creative partnerships that resonate with new generations of consumers.

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Above Randy Lai is the CEO of McDonald's Hong Kong (Photo: Zed Leets/ Tatler Hong Kong)

Randy, what inspired you to join McDonald’s 20 years ago?
I’m from Hong Kong and my mother actually took me to the grand opening ceremony of the very first McDonald’s restaurant on Paterson Street in Causeway Bay in 1975. It left a very important image in my mind. [So many of us] spend our time at McDonald’s—after school, for snacks or birthday parties or even for a first date. I’ve had so many memorable moments with McDonald’s. Could I pass these memories to the next generation? That’s the reason I wanted to work at McDonald’s. McDonald’s never put any recruitment adverts in the newspaper. So [20 years ago] I found the McDonald’s corporate office’s number in the Yellow Pages and made a cold call. I pretended to work as a magazine salesperson. I said: “Can I have the marketing director’s number? I really want to send him a copy of our new magazine”. That’s how I got the name of the marketing director and their contact information. I cold-called McDonald’s and asked for an interview [laughs].

McDonald’s is celebrating 50 years in Hong Kong this year. What are some highlights of the anniversary celebration?
The 50th anniversary is not just a company milestone; it’s a celebration of the community. We asked what Hongkongers remember most when we mention the name McDonald’s. The result was so obvious: it was the long bench featuring Ronald McDonald. However, unfortunately, in the past ten to 15 years, we haven’t had Ronald benches as part of our store design. The first thing we did [as part of the celebrations] was install 50 Ronald benches all over Hong Kong, in iconic locations such as The Peak, Repulse Bay, Harbour City and even in some of our restaurants. We also had a treasure hunt game. You had to go to each bench location and take a picture or scan the QR code, and then you could collect McDonald’s stamps. The response was overwhelming. I was receiving photos from everyone: my suppliers, my partners and even my executive MBA classmates. If you collected all 50 stamps, you could get one year’s supply of free Big Mac meals.

We also collaborated with the Star Ferry to create a themed ferry decorated with McDonald’s imagery. On January 1 this year, we offered Hong Kong citizens free rides between Central and Tsim Sha Tsui. More than 60,000 passengers participated. We also invited 50 underprivileged families to have a boat party. We organised Happy Meals, toys and other food. Some of these kids had never been on a ferry. We don’t see ourselves as a fast food chain. Our ambition is to be the number one consumer brand. There’s Burger King, Pizza Hut, Wendy’s, Popeyes—that’s OK. My competitors are not those other fast food chains. McDonald’s is more than Big Mac and fries. Think about it: we are a mass brand in Hong Kong. We have 260 restaurants. We serve a million customers a day. Who else has got a footprint like us?

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Tatler Asia
Above Randy Lai is the CEO of McDonald's Hong Kong (Photo: Zed Leets/ Tatler Hong Kong)

We have 260 restaurants. We serve a million customers a day. Who else has got a footprint like us?

- Randy Lai -

What is your proudest work accomplishment?
I love the brand so much. I’m so proud to see the evolution of the brand from an ordinary fast-food player to a pop culture trendsetter. But a project that’s really close to my heart is the Level 5 accreditation we received in 2023. [The qualification, which falls under the government-recognised Hong Kong Qualifications Framework, is a professional diploma in management development. McDonald’s is the first F&B brand in Hong Kong to offer such a programme; it provides its restaurant staff with management training, and the qualification is equivalent to a bachelor’s degree.] Most people have the perception that if you work at McDonald’s, you must not be doing well with your studies.

I acknowledge the fact that for many people, McDonald’s is their first job—whether they’re working part-time, have no experience or if nobody would hire them. We welcome people from all walks of life to work at our restaurants. But deep down in my heart, I really want to [change this perception]. Don’t look down on a 20-year-old store manager. They are brilliant because they are handling a restaurant with 100 people and their average annual sales could be a sizeable business—more than an SME. We’re probably the largest youth employer in Hong Kong, with almost 16,000 employees—half of them are under the age of 24. Our programme means that every restaurant manager—and I have 270 of them—has undergone the accreditation. For the graduation ceremony, we booked the M+ museum and extended an invitation to their families. Doing things with dignity is very important.

We’re probably the largest youth employer in Hong Kong, with almost 16,000 employees—half of them are under the age of 24.

- Randy Lai -

Tatler Asia
Above Lai with her team (Photo: courtesy of McDonald's HK)

Describe your leadership style in three words.
Fun, firm and fair.

Do you have a mentor?
Sarah Casanova. I got to know her when she was the CMO of McDonald’s Japan. I sat beside her for the whole week and observed how she interacted with others. The first piece of coaching she gave me was: “Draw a picture of yourself. How would you want people to talk about you after a year in this role?”. So I started to put down words like hard-working, loving, patient and innovative. And from there, she said, “So if this is what you want to be seen as after 12 months, you now need to start working on your culture, your lifestyle and your management style to fit with those attributes.”

What do you think has led to your success?
I jog. Really hardcore outdoor jogging from South Bay to Repulse Bay. Jogging as a sport, to me, is close to being a CEO. First of all, I am on my own with just my Nike watch—I can’t lie to myself and I have to push myself. I don’t listen to music when I’m jogging because I really want to hear my heart and look at the greenery—and that’s how I get a lot of my new ideas. Jogging is about determination. Sometimes the weather is nice, sometimes it’s hot, sometimes it’s too windy. But you have to commit to doing it no matter what the weather looks like.

What is one piece of advice that you think has carried you throughout your career?
Stay hungry—pun intended. I never stop learning and I never stay complacent.

Credits

Photography: Zed Leets/Tatler Hong Kong
Photography Assistant: Carlos Hui/Tatler Hong Kong

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Tara Sobti
Content Director & Head of VIP, Tatler Hong Kong
Tatler Asia

As Content Director at Tatler Hong Kong, Tara shapes the brand's editorial vision across social, digital and print, and reports on Asia's most influential figures — from CEOs and leaders across business, style and the arts. In her dual role as Head of VIP, she also drives the planning and execution of Tatler's flagship IPs, curating star-studded events and building the relationships and communities that define the brand. Born and raised in the Middle East, she honed her craft in Dubai, crafting communication strategies for luxury brands across the Gulf. Follow her on Instagram @tarasobti.