Cover Amy Chen's promise to her family: Whenever you need me, no matter the time or place, I will be there for you. (Photo: Tatler Hong Kong)

She led L’Oréal Taiwan, but when Amy Chen faced a health crisis, it opened a new chapter for her personal development—one that echoes HSBC Life’s support for women at all stages of their lives

Widely regarded as a role model in Taiwan’s beauty industry, Amy Chen joined L’Oréal in 1997 as a brand manager and rose to become the managing director of L’Oréal Taiwan in 2010. At the helm of the storied group’s operations in the territory, she oversaw 17 brands and nearly 1,400 employees through a period of digital transformation, including the pandemic. Her early retirement in 2021 came not because her business faltered, but because a health crisis reinvented her idea of promises. 

Growing up in Taiwan, Chen’s first promise to herself was to study hard to become a teacher. Then, after earning an MBA, her promise evolved: to build a career in business and lead well. At L’Oréal Taiwan, her promise evolved once more: to put the Taiwan business on the global map, positioning it as both a training ground for talent and a cradle for innovation.

“Perhaps it is precisely this crucible of experience and the resilience it forged that emboldened me to embrace challenges and master the art of turning crises into opportunities,” says Chen.

In 2015, shortly after she moved to Shanghai as vice-president of L’Oréal’s luxury division—a role she found exhilarating for its pace and scale—she faced a critical health trial. Overcoming it with great resilience introduced a different kind of promise, this time to herself, to “live life to the fullest and savour every moment”.

Chen came to the realisation that while she could handle workplace pressures, excessive pressure was detrimental to one’s health. “My mental resilience had far outpaced my physical endurance,” she says, “until my body simply went on strike.


“In our careers, every breakthrough and achievement brings a sense of joy and fortifies our mental resilience,” she adds. “Why should our health and our lives be any different?

”First, she took up hiking as a hobby, as a form of “physical and mental purification”: she found that being able to exercise while taking in spectacular views, such as Mont Blanc in the Alps, and Toubkal, North Africa’s highest mountain, went beyond the appreciation of natural beauty to serve as “a profound reverence for life itself”—a deep appreciation and respect for living, carried forward by HSBC Life across each individual journey.

Tatler Asia
Above Amy Chen, former managing director of L’Oréal Taiwan (Photo: Tatler Hong Kong)

Chen spent several years adjusting before formally retiring in 2021, acknowledging that many people fear retirement because of the sudden change in momentum and purpose. Despite her reluctance to leave behind her passion, “When I re-evaluated my updated life values, I realised this was actually the perfect opportunity for a graceful pivot,” she says. 

“The truth is, you have a choice,” says Chen. “You can choose to retire from the corporate stage, but you never have to retire from the stage of life.”

Chen’s life has become “infinitely richer”. Applying her expertise in strategy and planning, she sketched a plan for “Life 3.0”, organised around a rule of thirds—health and family, travel and continued learning, and giving back. As part of this commitment to service, she’s focused on mentoring younger women as a founding member and vice-chairwoman of the Women on Boards Association and on supporting education in Taiwan, as a chairwoman of the newly established Lycée International Français de Taipei; these contributions to Taiwan-France trade and cultural exchange earned her the recognition of Chevalier de la Légion d’Honneur, France’s highest civilian honour, in October 2025.

Tatler Asia
Above Amy Chen, former managing director of L’Oréal Taiwan (Photo: Tatler Hong Kong)

Looking ahead, Chen sees retirement planning as more than preparing for unexpected life setbacks or health challenges—it’s also a promise to the next generation: to pass on crucial values and habits to the next generation, spanning her family members and mentees alike. Chen maintains her family commitments as she fulfils new promises to be present whenever her children need her; she described an “indescribable sense of happiness” derived from helping her son settle into a new job in San Francisco.

Her advice to younger women is to promise themselves to boldly envision the script they want to write, without limiting themselves, while also taking care of their health. “Don’t let the title on your business card become all that you have,” she says.

“Approach life with a positive mindset, turn challenges into opportunities, and cultivate your own resilience,” she says. “Life is full of possibilities—and your future is entirely in your hands.”

Tatler Hong Kong’s content director asked Amy Chen two questions about keeping promises, and the next generation

Tara Sobti: How did your health challenge specifically impact the promises you made to your children and family?  

Amy Chen: In the past, my career demanded that I sacrifice a great deal of time with my family. Having experienced firsthand how quickly life can slip away, I now cherish every moment I spend with them even more. Therefore, I made them a promise: "Whenever you need me, no matter the time or place, I will be there for you."

Tara Sobti: If you had just 30 seconds to deliver one core message to someone facing a major life setback or health challenge, what is the ultimate lesson from your journey you would share, as a promise to the future?

Amy Chen: You may feel like you're walking through a dark tunnel right now, but remember: there is always light at the end of it. So, never give up. Keep moving forward with courage. As long as you keep putting one foot in front of the other, you will eventually step into your own light.

Credits

Creative Direction: Kat Yeung
Photography: Karl Lam
Photography: Lewis Lau (Director of Photography)
Videography: Kit Lau & Ethan Sien
Video Editor: Calista Kwok
Lighting: Hero Poon (Gaffer)
Production: Timothy Tam (Electrician)
Production: Matthew Lam (Soundman)
Styling: Lok Lam
Producer: Venus Chack
Hair: Hugo Poon
Make-Up: Evelyn Ho
Grooming: Koyi Lum (Manicurist)
Photography Assistant: Leung Yui Wai & Gary Chan
Videography: Carlos Lam & Victor Chau (Videography Assistants)
Stylist's Assistant: Bao Cheung
Accessories: Bvlgari (Jewellery)
Outfit: Shiatzy Chen (Wardrobe)
Outfit: Roger Vivier (Heels)
Location: Galaxy Resort