Are Digital Fashion Shows Any Substitute for Physical Fashion Shows?
Derek Chan: YES
“Social media is part of our everyday lives. The audience for fashion shows has grown from just a specific group of fashionistas to people from all over the world. Today, as long as you have a smart device, you can enjoy a runway show, regardless of where you are. Nowadays, a show’s audience is mainly online anyway, as physical show venues are limited in capacity. Digital shows are now being developed to look realistic too, thanks to advancements in technology. Since they are virtual, ideas that cannot be executed in real life can now be digitally presented, pushing the creative boundaries even further. Designers can bring a whole new show experience to their audiences, turning dreams into (virtual) reality. Technology is also lowering the cost and constraints of building a fashion show. Digital shows could replace physical shows in the near future.”