Many Filipinos find themselves confused and in disbelief as son of former president and strongman Ferdinand Marcos wins the highest office in the land; yet 31+ million ballots (an electoral landslide) easily put him there
After six years under President Rodrigo Duterte’s tumultuous administration, Filipino citizens are eager for the next generation of leadership. The 2022 national elections included a deeply competitive presidentiable slate which included Manila Mayor Isko Moreno, global boxing champion and sitting Senator Manny "Pacman" Pacquiao, Vice President Leni Robredo, and of course, former Senator Ferdinand "Bongbong" Marcos, Jr.
Over the past months, colours red, pink, blue, and more invaded our social media platforms, subliminally conditioning many into political divides and ultimately strengthening partisanships (even among friends and family members). The campaign period was nothing short of historical and quite frankly, acrimonious—especially between the camps of frontrunners Marcos and Robredo.
Hashtags #Kakampinks and #Uniteam became gun and fodder for stronger and stronger competition between the two. Recovering from two years of a crippling pandemic, many Pinoys took to the streets in support of their candidate. Seas of crowds in red and pink invaded our news feeds and our collective consciousness—reminding us (or perhaps reawakening us) to the fact that beliefs are fortified not merely through our screens but in real life - amongst fellow supporters.