With her Bud to Blossom journal, Jungmin Lee introduces to mummies-to-be here the Korean practice of keeping a log of pregnancy memories
The journey of pregnancy is different for every mother, but no matter what it is like, every single pregnancy is unique and bound to be filled with experiences that will be etched in the memory. It’s not unusual for many women to have photos of themselves taken and to hold on to their ultrasound pictures as keepsakes of their pregnancy, but the latest trend, it seems, is to keep a pregnancy diary.
The concept works exactly like a diary, or rather, a journal in which a mother can detail all the thoughts, emotions and milestones through the progress of her pregnancy. At the end of it, what’s acquired is a physical treasure trove of precious memories for the family to keep and revisit.
Pregnancy journals may have only found popularity here in recent years, but actually are very widely used in South Korea all along, according to Ksisters’ founder, Jungmin Lee. The Korean entrepreneur is a mother of two and, naturally, is familiar with the practice of keeping a pregnancy diary. Thinking that it is a wonderful way to remember the journey leading to the birth of a baby, Lee has recently introduced her own version on her web store, which specialises in Korean beauty and lifestyle goods.
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She tells us more about the practice, as well as how she worked with friends who had expertise in design, baby care and pregnancy care in order to ensure that her Bud to Blossom journal covered every aspect of the pregnancy journey.
Tell us more about this Korean habit of keeping a pregnancy journal?
Jungmin Lee (JL): In Korea, on registering yourself for a gynaecologist appointment when you are pregnant, the first thing you’ll receive is a complimentary pregnancy diary. They all vary in terms of design, but all of them contain great guided sections to provide pregnant ladies with useful information and templates that they can use for collecting ultrasound photos and writing down memories.
I love the idea of a pregnancy diary, as I can collect memories with it, and at the same time receive a lot of help from the information provided—such as how your baby is developing, the expected symptoms and things I should prepare for. With all the useful provided information, I didn’t have to worry much.
