Photo: Department of Trade and Industry
Cover Photo: Department of Trade and Industry

What is the creative industry's impact on the country's economy? The upcoming CREATE Philippines will tackle just that in a special two-day online conference.

This June, CREATE Philippines will conduct an online event that centres on creatives in the fields of animation, advertising, communication design, game development, and illustration. The digital seminar, which is already in its fourth edition, serves as a celebration of the inherent creativity of Filipinos and a take-off point for realizing the economic potential and business viability of the creative industry.

Inspired by derivative contracts in business, the conference was dubbed Creative Futures to reflect on the significant impact of the creative industry on the country’s overall economy.

The conference seeks to foster community-building where creatives can find a space to collaborate and learn from leaders in the field and pioneers in the digital landscape. From this community, the Center for International Trade Expositions and Missions (CITEM) aims to promote the local creatives industry to potential clients.

The event will be headed by prolific editor, writer, and composer Erwin Romulo who will be joined by a carefully-curated line-up of esteemed speakers from different fields. 

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The roster of speakers at the upcoming CREATE PH conference.
Above The roster of speakers at the upcoming CREATE PH conference.

Notable industry champions in the public sector, business leaders, and key people in the creative industry will share their stories of navigating the “new normal” and offer insight into how they see their industries advancing in the coming years.

“We took that very seriously and started with the mindset of presenting case studies, presentations, and conversations that would help in creating an environment for that goal to be achieved,” Romulo says.

“Time is a big factor and we have less than a decade to go. Therefore, we started with initiatives that are already happening and existing. This way, we envisioned the conference as an avenue that will help push these remarkable projects a little further on. Either by forging partnerships or facilitating conversations with potential collaborators in the private and public sector,” he adds.

 

DAY 1

● An adobo Magazine-produced panel of local creatives, including Design Center of the Philippines Executive Director Rhea Matute, Intramuros Administrator Atty. Guiller Asido, Curiosity’s Kristine Layaoen, Design Advisory Council’s Architect Royal Pineda, and Plus63 Design Co. Founding Partner Dan Matutina, who will talk about the role of data and graphic design in enhancing Intramuros’ urban planning and user experience

Trese creators Budjette Tan and Kajo Baldisimo, and director/showrunner Jay Oliva who will talk about the comic book’s journey to becoming a Netflix adaptation

● Filipino-American comic book writer and artist Whilce Portacio who will share insights on telling Filipino stories to a global audience

DAY 2

● Kiddo Cosio's presentation of La Union's The Great Northwest and talk on how they’ve run and managed their business, and navigated the lockdowns brought about by the pandemic

● A presentation by Kumu Philippines, together with its Co-Founder and Social TV Chief of Content Angelo Mendez and Vice President for Marketing Vicky Herrera, on how it plans to make the country the region's latest technology hub

● A panel discussion on eSports with Evident Communications CEO Cecile Yujuico, Tier One’s Tryke Gutierrez, Gariath Concepts’ Joebert Yu, and eSports caster Mara Aquino

● National Artist for Cinema Kidlat Tahimik's short film about empowering communities in storytelling

Attendees will have to watch out for the Film Development Council of the Philippines' (FDCP) two-part program of short films from different regions in the Philippines. Aside from these presentations, talks, and panel discussions, a series of breakout sessions featuring brand and industry panels are also in the works as the program continues to expand its partnerships in the public and private sectors.


For more information about CREATE Philippines and the Creative Futures 2021 digital conference, register at http://bit.ly/creativefutures2021. Follow CREATE Philippines on Facebook, Instagram, and Twitter.

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