Cover GLASGOW, SCOTLAND - NOVEMBER 03: Prince Charles, Prince of Wales speaks to designer and sustainability advocate Stella McCartney as he views a fashion installation by the designer, at the Kelvingrove Art Gallery and Museum, during the Cop26 summit being held at the Scottish Event Campus (SEC) on November 3, 2021 in Glasgow, Scotland. 2021 sees the 26th United Nations Climate Change Conference which will run from 31 October for two weeks, finishing on 12 November. It was meant to take place in 2020 but was d
GLASGOW, SCOTLAND - NOVEMBER 03: Prince Charles, Prince of Wales speaks to designer and sustainability advocate Stella McCartney as he views a fashion installation by the designer, at the Kelvingrove Art Gallery and Museum, during the Cop26 summit being held at the Scottish Event Campus (SEC) on November 3, 2021 in Glasgow, Scotland. 2021 sees the 26th United Nations Climate Change Conference which will run from 31 October for two weeks, finishing on 12 November. It was meant to take place in 2020 but was d
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2021年聯合國氣候變化大會 (COP26)對於時尚產業有了重大的剖析與決議，生產者與消費者雙方皆需付諸實際行動，以達2030年減少50%碳排放量目標。
在2021年聯合國氣候變化大會 (COP26) 期間（2021年10月31日 – 2021年11月12日），「聯合國氣候變化綱要公約」（United Nations Framework Convention on Climate Change, UNFCCC）的「時尚產業淨零競賽」計畫成關注焦點，原因出在原訂於2030年減少50%碳排放量已落後，而時尚產業佔全球碳排放量的2-8%，對此，環境署經濟司副司長史蒂文·史東（Steven Stone）的聲明：「解決消耗問題是降低對氣候環境影響的核心部分，包含從購買的新產品數量，到這些產品碳足跡的追蹤，我們必須共同努力，讓時尚產業鏈的相關者都朝著《巴黎協定》（Paris Agreement）邁進。」
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關鍵點：
- 根據聯合國環境署（UNEP），若要為實現《巴黎協定》的目標，諮詢與交流方式的改變必須成為時尚產業應對氣候變遷的動力。
- 2021年聯合國氣候變化大會上，「聯合國氣候變化綱要公約」在「時尚產業淨零競賽」宣布，聯合國環境規劃署可持續時尚傳播磋商產生高層級承諾，其中包含革新《時尚產業氣候行動憲章》。
- 環境署的時尚諮詢與交流包括來自價值鏈上的160多個組織，需與「聯合國氣候變化綱要公約」《時尚產業氣候行動憲章》協同合作。
- 諮詢會議認知到時尚產業必須透過前所未有的溝通方式，將可持續性帶入生活，為更廣泛的氣候運動樹立了新的先例。
- 現在，環境署正為時尚產業擬定初步見解和建議草案，呼籲更多的部門參與。
Above Woman holding reusable cotton zero waste bag with text No More Plastic. Outdoors portrait in sunny day. Eco friendly bags concept.
Woman holding reusable cotton zero waste bag with text No More Plastic. Outdoors portrait in sunny day. Eco friendly bags concept.
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重要事實：
- 時裝產業是氣候和生態危機的最大貢獻者之一，佔全球碳排放量的 2-8%。
- 按照目前的軌跡，預計將無法實現2030年減碳50%的目標。
- 在本世紀的頭15年，服裝產量大幅增加，而一件衣服在被丟棄之前的穿著次數減少了36%。
- 在代表環境署進行的一項生命週期評估 (Life-cycle assessment, LCA) 中，該產業貢獻了溫室氣體排放量的24%（基準年為2016年）。
- 進一步的研究表明，延長物品的使用壽命和改變洗衣習慣可以最大程度減少對氣候的影響。
Above GLASGOW, SCOTLAND - NOVEMBER 03: Prince Charles, Prince of Wales speaks with Leonardo DiCaprio as he views a fashion installation by designer Stella McCartney, at the Kelvingrove Art Gallery and Museum, during the Cop26 summit being held at the Scottish Event Campus (SEC) on November 3, 2021 in Glasgow, Scotland. 2021 sees the 26th United Nations Climate Change Conference which will run from 31 October for two weeks, finishing on 12 November. It was meant to take place in 2020 but was delayed due to the Cov
GLASGOW, SCOTLAND - NOVEMBER 03: Prince Charles, Prince of Wales speaks with Leonardo DiCaprio as he views a fashion installation by designer Stella McCartney, at the Kelvingrove Art Gallery and Museum, during the Cop26 summit being held at the Scottish Event Campus (SEC) on November 3, 2021 in Glasgow, Scotland. 2021 sees the 26th United Nations Climate Change Conference which will run from 31 October for two weeks, finishing on 12 November. It was meant to take place in 2020 but was delayed due to the Cov
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溝通必須在時尚產業之於氣候響應中發揮關鍵作用
這是關於時尚傳播必須如何發展以實現該產業達到更廣泛的可持續發展目標，並為聯合國可持續發展目標做出貢獻的共同願景，這其中牽涉到需要改變述事與傳達故事的方式，時尚傳播者需要參與並採取行動。
其源於環境署的時尚傳播諮詢，其中包括來自價值鏈中的160多個組織，並與《時尚產業氣候行動憲章》，該憲章於2018年啟動，以確保更廣多的紡織、服裝和時尚產業可以對氣候變遷做出全面承諾行動。磋商融合了多元化和全球性的觀點，專注於推動可持續性以及特定傳播角色的投入。
這項新承諾面向時尚行業中負責直接與消費者受眾（包括時尚品牌和零售商）及其在營銷、廣告、公關、創意指導、視覺媒體、內容、社群媒體等領域工作的團隊成員，還涉及支持這些公司、品牌的傳播者，例如代理機構、時尚和新聞媒體、數位平台、激進團體、有影響力的人和教育工作者。
Above GLASGOW, SCOTLAND - NOVEMBER 08: Mohamed Nasheed Former President of the Maldives speaks at the launch of the centre â right climate action declaration on November 08, 2021 in Glasgow, Scotland. Delegates attended the event to mark the anniversary of Margaret Thatcherâs landmark 1989 UN global environment speech, as they launched the worldâs first Centre-Right Climate Action Declaration. (Photo by Jeff J Mitchell/Getty Images)
GLASGOW, SCOTLAND - NOVEMBER 08: Mohamed Nasheed Former President of the Maldives speaks at the launch of the centre â right climate action declaration on November 08, 2021 in Glasgow, Scotland. Delegates attended the event to mark the anniversary of Margaret Thatcherâs landmark 1989 UN global environment speech, as they launched the worldâs first Centre-Right Climate Action Declaration. (Photo by Jeff J Mitchell/Getty Images)
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針對傳播相關者的建議草案：
- 致力於準確的報告和透明的溝通工作
- 避免任何形式的誇大或遺漏，只為顯其環保或社會友好
- 倡導積極的變革並展示解決方案，以幫助個人過上更可持續的生活方式
- 聚焦新的榜樣、願景、企圖或成功的概念
- 弘揚產業的生態、文化和社會價值
- 專注於鼓勵更公平的產業包容性營銷和敘事
- 激勵和動員公眾倡導更廣泛的變革
Above Digital generated image of futuristic cityscape with vertical gardens on skyscrapers and solar panels.
Digital generated image of futuristic cityscape with vertical gardens on skyscrapers and solar panels.
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改變時尚產業的敘事本質上受到企業傳統目標（利潤動機）及其溝通團隊的抑制，以推動轉換和增加銷售額，參與者表示，需要將領導層的創造力和批判性的長期思維結合起來，才能將價值與銷量增長脫鉤。
然而，在整個磋商過程中重複出現的另外三個詞是「影響力」、「創造力」和「達標」，這是一個有能力透過其行動和講故事引領人們走向更可持續、公平和公正未來的部門，並一致認為，時尚產業有潛力透過以前所未有的方式進行交流，從而將可持續性帶入生活，這樣做需要大膽的願景，但也可以為更廣泛的氣候運動樹立榜樣。
參考資料來源請點此
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"Hayley Yu is a Digital and Social Media Managing Editor at Tatler Asia who is keen to cover sustainability, travel and beauty topics. Please do not hesitate to drop her a message if you have something new or fascinating related to these topics."
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