The co-founder of design firm Lim + Lu on the best time to start your own business
In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters.
Acclaim rapidly accrued to Elaine Lu and her husband, Vince Lim, after they established their interior design firm, Lim + Lu, in 2015. They frequently appeared in the international press in 2016 and were declared Rising Asian Talent at Maison & Objet in 2017. The pair met at Cornell University while studying architecture, after which they worked as architects in New York (Elaine at Robert AM Stern Architects and Tiffany & Co’s store design division) before moving to Hong Kong, where Lim + Lu took off. Here, Elaine introduces their work in her own words.
It was never meant to be a full-time gig. We started to do furniture design on the side. We didn’t have an interior design practice in mind when we decided to move to Hong Kong, but when we arrived in 2015 we designed our first home, which got a lot of press, and it snowballed from there.
A lot of young designers take too big a leap. It’s good to work at an office for a few years before you do your own thing. I know that these days it’s all about entrepreneurship, but you need to know the profession, and it’s good to learn the ropes at a big firm first.