The founder of the Maideasy app on fighting for what’s right, one small challenge at a time

In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters.

Azrul Rahim is revolutionising domestic help. His app Maideasy allows Malaysians to hire cleaners whenever they need them, dispensing with the need for live in maids, and provides self-employed cleaners with training and employment opportunities. Here, he describes his work in his own words.

See also: What Matters To Me: Cheryl Tiu

Lately, it’s my daughter who inspires me. Having a child reminds you of your own mortality, the importance of fighting for what’s right and trying to fix the world, which we can all agree is in quite a mess.

Overcoming challenges is about breaking them into smaller, easier challenges. If you constantly think of big challenges, you will feel overwhelmed to the point that it can paralyse you. Whenever I feel a challenge is too big, I just focus on what can I do today to turn it into a great day.

It’s best to write things down. If it is not written down, it may not happen. Also, the irony of being productive, at least to me, is to not be too ambitious and write tonnes of things you want to do for the day. In my notebook, if my daily plan takes up more than half a page, I know some won’t get done.

If you constantly think of big challenges, you will feel overwhelmed to the point that it can paralyse you. Whenever I feel a challenge is too big, I just focus on what can I do today to turn it into a great day

- Azrul Rahim -

The Maideasy app allows you to have no need for a live-in maid any more. We want it to be your personal domestic assistant, plus you know that you’re helping the local economy and a community in need.

My philosophy is: be yourself and not be someone else. It’s so easy to look at others, what they have and do, then want it as well, but you’ll end up being a stranger to yourself.


See honourees from the Technology category of the Gen.T 2019 List.

Topics