The FashionValet co-founder and Malaysian Gen.T lister talks about the experiences, memories and media that have shaped her entrepreneurial journey
Under The Influence asks entrepreneurs quick-fire questions to learn more about the people behind the business news headlines.
Malaysian entrepreneur Vivy Yusof co-founded fashion e-commerce platform FashionValet with her husband, fellow Gen.T lister Fadza Anuar, in 2010 when they were both just 23.
Today, FashionValet is expanding at a rapid rate. Since investment from Silicon Valley’s Elixir Capital and Start Today—operator of Japan’s leading e-commerce company, Zozotown—in 2015 and 2016 respectively, the company has opened two brick-and-mortar stores in Kuala Lumpur and launched operations in Singapore, Jakarta and Brunei, launching Vivy from local talent to a regional player to be reckoned with.
But even before FashionValet, Vivy was already a rising media personality in Malaysia through her blog, Proud Duck, which initially generated public interest in the couple and, later, their business.
It’s fair to say a lot has changed in the near-decade since Vivy’s first blog post, but the style maven remains the face of FashionValet, standing as a public embodiment of the brand’s persona—elegant, modern and proudly home-grown. And with the increased scale comes increased exposure: she’s now the star of a weekly reality TV show about her family and business, and has a 1.2 million-strong Instagram following that pores over her every selfie.
Yet somehow, Vivy still finds time to blog. Probably because…
What do you do to relax? I blog. I get very grumpy and very lethargic if I don’t write. It refreshes me.
If you had an extra hour in the day, what would you do with it? Half an hour to write; half an hour to sleep.
Who would you invite to your dream dinner party? My husband. We don’t have enough dinner dates.