In Partnership With
Porsche has launched its first fully electric car, the Taycan. Now it's racing towards a new goal: to make at least 50 percent of its cars sold by 2025 electric or hybrid
According to a 2018 Nielsen report, nearly three quarters, or 73 percent, of global consumers say they would “definitely or probably change their consumption habits to reduce their impact on the environment”. For many around the world today, climate change is seen as a major risk—a report by The Intergovernmental Panel on Climate Change found that people in 13 countries consider the issue as the top international threat.
In turn, companies have become more conscious of their carbon footprint, with several taking solid steps to put in place more sustainable practices throughout their value chains. This has resulted in a rapidly growing global sustainability and green technology industry that is expected to generate some US$57.8 billion in revenue by 2030.
As concerns about climate change and environmental degradation continue to grow, sustainability has become a top priority for one industry in particular: automotive. The sector has traditionally had a massive footprint—from the large amount of energy and raw materials it uses to produce automobiles, to the emission of greenhouse gases and air pollution these vehicles cause once they hit the roads.
Forward-thinking car manufacturers, however, are already setting a trend that will change the way we drive and live in the future. Porsche, in particular, has unveiled an elaborate sustainability strategy, which backs its innovations of electric technologies that will deliver raw driving pleasure with a conscience.
A marque on a mission to reduce its footprint
In 2019, Porsche delivered 280,800 vehicles worldwide—its highest number ever. It was also the same year that the German car manufacturer solidified its commitment to achieving its sustainability goals by 2025 with the launch of its first fully electric sports car, the Taycan.
Scientists are calling the four-door sports saloon the most innovative car yet, as it sports 27 new developments—13 of which are world firsts. These innovations include a high recuperative power of up to 265 kW as well as a 800-volt architecture—most electric cars have a system voltage of 400 volts. In terms of charging, owners can comfortably recharge their Taycan with up to 11kW of alternating current (AC) at home. The charging time is significantly sped up if they're using high-powered charging stations outside—it will take just 22.5 minutes to recharge the car's battery from 5 to 80 percent.
“By pursuing the strategy of making it the sportiest in the segment, we have defined a new architecture for purely electric vehicles,” says Michael Mauer, vice president style at Porsche AG. “Like what the 911 has achieved, the Taycan will become an icon of this new era, a synonym for a purely electric sports car.”
See also: Porsche Enters A New Era With The Taycan, The First All-Electric Sports Car
