Sustainable Shopping: Learn How To Be A Mindful Consumer

By Jamie Nonis

Going eco-friendly doesn’t mean you can’t enjoy shopping—once you get to know how to do it with Raffles City Singapore’s Project Green campaign

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Cover  Photo: Getty Images


As the world grows more eco-conscious, the proliferation of “fast fashion” and the very real dangers of overconsumption have given shopping a bad rap. Raffles City Singapore is looking to change that, one sustainable step at a time through its Project Green campaign.

The campaign aims to transform the retail experience through a series of holistic, sustainability initiatives, including recycling programmes, educational content and upcycling workshops involving shoppers, retail tenants and hotel guests from the neighbouring Fairmont Singapore and Swissôtel The Stamford. 

From July 8 to September 25, visitors to the mall can participate in the activities and get the chance to receive vouchers and stars on the CapitaStar app.

“By providing our retailers, office tenants and hotels a suitable platform via Project Green to expand on their green offerings, Raffles City aspires to make a bigger impact to inculcate sustainable living in the daily lives of our shoppers and stakeholders, and to adopt an eco-conscious attitude to make a positive impact on our planet together,” says Steve Ng, general manager of the integrated complex. 

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Shoppers can light up the showcase's tree centrepiece by pedalling on two retrofitted bicycles
Above  Shoppers can light up the showcase's tree centrepiece by pedalling on two retrofitted bicycles

Reduce. Reuse. Recycle.

Going green is more than a fad; our planet is on the brink of a climate emergency and each one of us can help to reduce our carbon footprint and preserve the Earth for future generations.

For inspiration on how to start, pop by the Green Corner in basement 2, lobby A.

This specially designed recycling hub has been permanently set up for the public to drop off their e-waste while recycling vending machines collect used plastic drink bottles and aluminium drink cans.

In addition to the interactive educational displays, there’s also a Bag Sharing Station, where shoppers are encouraged to drop off their unused paper bags for others to take and use.

Learn new ways to go greener

The main Project Green showcase is located at the atrium on the third floor of the shopping mall.

It features four zones showcasing food, beauty and fashion tenants, along with a corporate section where visitors can learn about the two hotels’ initiatives and the CapitaLand Master Plan 2030.

If you find the display familiar, it’s because it has been designed using recycled materials from the mall’s past Christmas decorations. There is, for instance, a prominent tree as a centrepiece composed of two retrofitted bicycles that shoppers can pedal to power up the lights.

Expanding on the tree theme, the mall has also launched an Adopt-A-Tree initiative in partnership with local cafe chain The Providore. You can help repopulate forests in Sumatra and Borneo, with each tree planted reducing an annual average of 22kg in carbon emissions.

Read more: “Resilience Is A Muscle That Gets Stronger As It Is Exercised”: Conservationist Ann Dumaliang On Overcoming Eco-Anxiety

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Above  Nespresso is hosting masterclasses at the F&B zone of the Project Green Showcase
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Above  Local fashion brands such as Little Match Girl and GinLee will be featured at the fashion zone

At the F&B and beauty zones, Nespresso and L’occitane are holding masterclasses and upcycling workshops. The latter recently unveiled its first eco-concept store at Raffles City, which was designed using more than 80 percent recycled materials.

Over in the fashion zone, there are more socially conscious initiatives by Little Match Girl, Lush and Furla. And there will be a sustainable fashion showcase as well as curated fashion shows held in conjunction with Singapore Design Week from September 16 to 25.

Social enterprise Terra SG will take turns with selected mall tenants to run public workshops on the weekends to help educate shoppers on more ways to go green.

At the sustainability pledge corner, you can try your hand at weaving an art mural using recycled fabric yarns—and possibly end up contributing to a Singapore Book of Records title for the largest textile yarn installation.

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Above  A sustainability-themed showcase at Raffles City's Level 3 atrium features an art mural that aims to raise awareness of the issues of fabric and textile waste. The showcase takes place from July 8 to September 25

Shop green, earn more

Raffles City has also introduced ‘Bagless Fridays’ to encourage shoppers to bring their own bags. Participating tenants will not be offering shopping bags on this day of the week, as a way to reduce the use of plastic and paper bags. Shoppers who use their own recyclable bags at participating stores can earn double the number of stars on the CapitaStar app.

Shoppers will also receive a $10 eCapitaVoucher with a minimum spend of $200, limited to the first 1,000 shoppers. And for a minimum spend of $450, you will receive a Tiong Bahru Bakery ceramic reusable Sttoke coffee cup.

With Project Green, Raffles City is setting its visitors up to leave the mall armed with new ideas and knowledge on how to live a greener lifestyle. Together, we can heal our planet.

Find out more about Raffles City Singapore's Project Green campaign.

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