The social entrepreneur describes his ambitions for his mattress subscription service, the origin of his nickname and the film that continues to inspire him
I am Generation T is a series of quick-fire Q&As with some of the extraordinary individuals on the Gen.T List.
Mattresses might seem like an odd product for a startup, but for Nophol “Naps” Techaphangam, it makes perfect sense. Having grown up in a family that has been running a mattress and bedding manufacturing and trading business in Thailand for nearly a century, Techaphangam is familiar with the industry—and its pain points.
When he worked at his family’s business, Somphol Bedding and Mattress Industry, he saw the amount of waste produced by the sector and a demand from customers for more cost-effective options. And so he left the company to set up Nornnorn in 2018 as a circular economy-based mattress subscription service, in a bid to “help set both the mattress and hospitality industries on a path towards environmental sustainability”.
Techaphangam’s social impact ambitions extend beyond his startup. A Unicef Thailand NextGen Champion, he is working with the organisation to launch an initiative that will invite big corporates to provide disenfranchised migrant and refugee youth in Thailand with vocational training and job opportunities. He also founded and acts as the co-country director of the Thailand chapter of Nexus. There, he connects with young investors, philanthropists, social entrepreneurs and influencers around the world to find ways to increase and improve philanthropy and social impact investing.
He shares more about the story behind Nornnorn and how he never intended for his personal nickname to match what he does for a living.
See also: Pan Jia Wern Is Harnessing Big Data To Combat Cancer In Asian Patients
So, mattresses. What sparked your decision to start Nornnorn?
I had been working for my family business for nearly 10 years and learned a lot about the industry. I also saw that there was a demand from our customers, who wanted to spread out their spending on mattresses over time or didn’t have the capital to purchase high-quality mattresses. We also got a lot of requests to help get rid of mattresses at the end of their lives.
The idea for Nornnorn came to me around 2015, three years before I actually started it. I was interested to see how businesses could be a force for good. I started Nornnorn as sort of an experiment to see if my idea would work as a business. Thankfully, it did, even though when we started, not many people were talking about the circular economy concept in Thailand.
What is Nornnorn all about?
We are arguably the first circular economy-based mattress subscription service in the world. We offer hospitality businesses highly affordable access to quality new mattresses from leading brands, as well as a stress-free, environmentally sustainable solution for used mattress disposal.
Our subscriptions last between 60 and 120 months, in line with the hospitality industry's standard mattress replacement cycles. At the end of every subscription, we retrieve the used mattresses, disassemble them, and recycle or upcycle their components.
In this way, we minimise the amount of waste in the production and consumption systems, ensure that our planet's finite resources are used more productively, and reduce future emissions of greenhouse gases.
What’s the story behind the name “Nornnorn”?
“Norn” means sleep in Thai and the double usage of the word goes with what we’re all about—that everything can be used a second, third, fourth time. The word “Nornnorn” also has a sweet and comforting connotation. It’s what parents in Thailand would say to their children when they have to go to bed. Finally, I wanted my company to have a Thai name, because there aren’t many cases of successful startups with Thai names in Thailand. I hope to be the first.