Nurul Afidah Zulkifli never saw herself as ‘positive’. “I think and worry a lot, and I think that is one of my strengths,” says the creative mind behind local fashion brand Mimpikita as we start off our interview about mental strength in business.
“There are days when I feel sad, frustrated and unsure. I can’t pretend I am happy when I am not. So, I use my fears and doubts to my advantage. I believe negativity exists to motivate and push me to succeed.”
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To balance this, Nurul says she is lucky to have her sisters (and Mimpikita’s co-founders) Fatimah Ani Syahira Zulkifli and Amirah Hanis Zulkifli to lean on. Her sisters are also her support system—they are always there to uplift her when she needs the push.
“I wouldn’t have gotten this far with Mimpikita without them by my side in the past ten years,” she admits.