The founder of Asia Wedding Network talks to Generation T about shifting wedding trends
With Prince Harry and American actress Meghan Markle getting married this weekend, all eyes are on the highly anticipated royal wedding. Markle’s hands-on approach in organising the wedding has taken the world by surprise, and details that have emerged about the upcoming nuptials make one thing clear: this royal wedding is going to be an unconventional one.
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While this weekend’s ceremony will be anything but typical, one area where it’s predicted to fall in line with current trends is its disregard for tradition. As more millennials get married, changing tastes and digital disruption are reshaping the billion-dollar wedding industry.
One of the online platforms that caters to this new market is Asia Wedding Network, founded by Generation T lister Michelle Yuan.
The online platform allows couples in Asia to connect with wedding vendors in the region and provides brides and grooms with information, planning tools, and wedding inspiration.
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In light of the upcoming royal wedding, we spoke to Yuan about the the latest trends in the industry.