The marketing maven talks going it alone, the importance of mindfulness and the future of luxury
Meet the Tribe is a five-part series introducing some of the industry leaders who helped us select the Generation T List 2018—a panel of experts we call the Tatler Tribe.
“Now I'm an entrepreneur I guess,” says Peter Cheung by means of introduction, when we meet for tea in Pacific Place after his photoshoot at the nearby Theory boutique.
It’s quite the understatement, but no doubt Cheung is more accustomed to talking up his clients than his own considerable achievements. Ever since his tenure as Hong Kong Tatler’s society editor in the '90s, Cheung has been running marketing and communications across Asia for some of the world’s biggest luxury brands. For over 20 years he worked in in-house roles in both high jewellery and high fashion, representing the likes of Dior, Versace and Van Cleef & Arpels.
Three years ago, he decided to go it alone and started his own strategic consultancy firm, Peter Cheung Asia. So, “entrepreneur”? Yes. But the firm is hardly what you’d call a start-up. Cheung now counts many of his former employers as clients, including Van Cleef & Arpels.
With his two decades of experience, Cheung is perfectly placed to nominate people in the fashion category for this year’s Generation T List. If you’re in fashion in Hong Kong and not in Peter Cheung’s phone book, chances are you’re still a long way from making it.
Ahead of the launch of this year’s list, we sit down with Cheung to talk about leadership, mentorship and the next generation.