The eco-warrior and founder of Chinese NGO GoalBlue, which focuses on environmental issues, talks about the road to a more sustainable future and how Gen.T can help
Meet the Tribe is an eight-part series introducing some of the industry leaders across Asia who helped us select the Gen.T List 2019—a panel of experts we call The Tatler Tribe. May Mei is a member of The Tribe in China, representing the Philanthropy & Charity category.
May Mei began her career in the media, working for the likes of CCTV and Hunan Satellite TV as a producer and director. When she was approached by WildAid to launch their China office and leverage her media background to engage people over the issues of endangered species in China, she really felt she could make a difference.
For 12 years she drove the environmental organisation’s development in China, working with high-profile celebrities and leading Chinese officials on game-changing campaigns, the most significant of which highlighted the issues around eating shark fin soup and led to a steep decline in its consumption.
In 2016, Mei was awarded the Climate Breakthrough Award and founded her own NGO dedicated to encouraging more sustainable lifestyle choices among people in China. Ahead of the launch of the Gen.T List, we spoke to the environmentalist about the potential of the Gen.T honourees to contribute to positive environmental change.
How did you come to found your organisation?
While I was working at WildAid I was encouraged to take part in the Climate Breakthrough Project competition, which seeks to fund promising leaders in the climate space. I was lucky to be awarded first prize in 2016 and founded my NGO, GoalBlue, which focuses on environmental issues. We try to influence consumer behaviour with a goal of being more sustainable, whether that’s through smart eating, clean commuting or ocean conservation.