Introducing three entrepreneurs from the Gen.T community whose work creates a positive impact through responsible consumption

Next Wednesday evening, September 25, is the final of the R.A.W. Prize.

Standing for Responsibility, Awareness and Wonder, the R.A.W. Prize is a grant to support a member of the Gen.T community whose for-profit or non-profit project catalyses responsible consumption and works towards the targets set out in the United Nations Sustainable Development Goal 12 (SDG12).

The R.A.W. Prize is a collaboration between Gen.T and Luxarity, a social initiative of the Lane Crawford Joyce Group.

As well as the grant, the winner of The R.A.W. Prize will receive additional benefits, mentorship and access from both Lane Crawford and Gen.T that will help the winner further develop their project.

Of the dozens that applied, seven entrepreneurs from the Gen.T community—six of them Gen.T honourees—will pitch their business at the final, with judges from Gen.T and Luxarity announcing the winner on the night.

Here are three of the seven finalists. First up, an impact media platform and zero waste store from Hong Kong, and a Thai startup tackling single-use plastic. 

See also: Meet The R.A.W. Prize Finalists (Part Two)

Sonalie Figueiras

Tatler Asia

Founder, Green Queen

 

What is Green Queen?
Green Queen is an award-winning impact media platform advocating for social and environmental change. We’re on a mission to shift consumer behaviour through inspiring and empowering original content in Asia and beyond.

What problem does your company aim to solve?
Green Queen is informing modern Asians about the most important urgent of our time: the global health, climate and environmental crisis. 

Can you give us a humblebrag?
With a team of 1.5 and zero funding we grew the site to over three million monthly digital impressions and more than 100 world-class articles published per month.

How does your company’s work support UNSDG 12?
Every piece of content on Green Queen serves to inform, inspire and empower consumers to make healthier and more sustainable choices for the planet and for humanity.

Why should you win the R.A.W. Prize? 
Green Queen was the first media in Asia to realise that the world was going to change seismically and that health, climate and sustainability were going to become the most important issues of our time.

What would you use the grant for, should you win? 
Expand our team so we can produce more content and expand our distribution so we can change more minds. 

What’s one thing you want the judges to know about you and your company?
Green Queen is on a mission to change Asia through our award-winning content—and nothing will stop us.

Meghan Kerrigan

Tatler Asia

Founder, Generation Water

 

What is Generation Water?
Generation Water bottles alkaline water made from the air into re-useable glass bottles to rid the world of plastic bottled water.

What problem does your company aim to solve? 
We aim to eradicate plastic drinking water bottles from the waste cycle.

Can you give us a humblebrag?
Since launching our pilot project in Phuket in September 2018, we have delivered more than half a million glass bottles to four of the Marriott hotels in Phuket. With almost 1,000 hotels just in Phuket alone, we are well on our way towards achieving our goal of removing one billion plastic bottles a year from the waste cycle by 2021.

How does your company’s work support UNSDG 12?
Our manufacturing process requires less energy than traditional bottling processes. Since we are able to make water where it is needed, rather than transport it to where it needs to be, we significantly reduce the logistics required, further reducing our carbon footprint.

Why should you win the R.A.W. Prize? 
Our water-from-air bottling facility is the first of its kind. The facility is expanding, along with our ability to supply water to the rest of Phuket. The need to remove plastic waste is urgent and the demand for our solution is overwhelming. The faster we gain access to funds, the faster we can expand, and the faster we can eradicate plastic water bottles.

What would you use the grant for, should you win? 
We would invest it directly into increasing the level of renewable energy sources for our new facility in Phuket.

What’s one thing you want the judges to know about you and your company?
It’s my duty as a mother to do everything I possibly can to provide a safe and flourishing environment for my daughter. I also believe it is critical for us to stop complaining about the problems and coming up with plans to fix them, and just do it! We want to be the solution and not the problem.

Tamsin Thornburrow

Tatler Asia

Founder, Live Zero

 

What is Live Zero?
Live Zero is Hong Kong's first zero waste bulk food store that’s committed to fighting plastic pollution.

What problem does your company aim to solve? 
We want to tackle packaging and food waste by allowing people to shop without waste and also support local social enterprises. Our goal is to limit the amount of waste that ends up in our oceans, which threatens marine life and essentially human health.

Can you give us a humblebrag?
The most impressive fact is that we have saved over 65,535 pieces of plastic from landfill in just one year. And that figure is only based on bulk food products, so in reality the number is likely to be much higher. In weight that’s around 655 tonnes a year, or 1.8 tonnes a day saved from the landfill.

How does your company’s work support UNSDG 12? 
The supermarket policies that lead suppliers to use excessive packaging and waste food are all wrong. Our solution is to help people to shop without bringing waste home, as well as educating them on how to reuse what you already have—recycling is the last option! We are a store, but we are also educating customers on the choices they can make to fight these issues.

Why should you win the R.A.W. Prize? 
So we can continue to educate people to live more sustainably, and fight the plastic and food waste issue within Hong Kong.

What would you use the grant for, should you win? 
We want to make plastic-free shopping more accessible and expand into other areas within Hong Kong, educating and supporting our communities. 

What’s one thing you want the judges to know about you and your company? 
I started this business because I was seeing the amount of waste I was personally making and the sheer volume of waste coming from supermarket packaging. I knew then that this system needs to change.  


We will be revealing the remaining four finalists next week. Stay tuned to our Instagram stories on the evening of September 25 for live coverage of the event. 

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