Daniel Layug, the co-founder of Philippine social enterprise PeoplePods, tells Gen.T how he realised he could achieve both profit and purpose with his business
Daniel Layug was building a career in investment banking and midway through a master’s degree from leading business school Insead when he started wrestling with a familiar question: should he prioritise profit or purpose?
Then an idea born from a competition he entered during his studies made Layug realise he could create a career path that allowed him to do both. “Going back to school allowed me to take risks in a low-risk setting, in the sense that I could follow a random flyer and try random competitions,” Layug says. So he did. That year, he and some classmates decided to pitch a startup concept and business model to the Insead Venture Capital competition, which is billed as Insead’s flagship entrepreneurship experience for students.
Their startup idea was to provide safe, sustainable and sanitary housing for female industrial workers in Southeast Asia, working directly with the businesses that employed them. The B2B model, named PeoplePods, also aimed to meet sustainability goals, with each building designed to offset nearly 1,500 tonnes of CO2 emissions through both its building practices and preventing the need for workers to make long commutes home after work.
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“We had this very basic idea of employee housing. In the Philippines, Thailand and Southeast Asia, a lot of the offshore and outsourced manufacturing that happens there are electronics and semiconductors,” he explains. “But we actually found that the majority of the workforce in those multinational manufacturing facilities are women, so that’s why we decided to focus on B2B housing targeting women.”
Despite their idea having a strong mix of economic, social and environmental benefits, the competition was hot, Layug admits. The first-place prize of 40,000 euros attracted some bold ideas. “But we made it through the Insead round internally and… [then] we actually won the competition,” he says. “We were surprised we actually won!”
PeoplePods also earned them first place at the Kellogg Real Estate Venture Competition, with a US$100,000 prize sum. “We won the Insead competition and the Kellogg competition, so we thought, ‘Okay, let's do it!’” Layug laughs.
PeoplePods officially launched in 2018. It has since expanded throughout the Philippines, housing around 600 female industrial workers.