With Tealive’s court drama behind him, the CEO of Malaysia's favourite bubble-tea brand is concentrating on creating an empire. We talk to the businessman about bad advice, good luck and why staying humble is your greatest weapon
I am Generation T is a series of quick-fire Q&As with some of the extraordinary individuals on the Gen.T List.
Bryan Loo launched his first company at the age of seven. He began charging his classmates in Kuala Lumpur 50 cents to read his comic books at lunch, and quickly upscaled the business, buying a collection of cartoons for a discount price and renting them out at recess. Before his eighth birthday, he had made nearly US$300.
This was a foreshadowing of the success he seemed destined to enjoy later in life. After university, Loo realised that while tea was a hugely popular drink in Malaysia, fashionable cafes all focused on coffee. And so in 2010, aged just 24, he bought the Malaysian franchise for Cha Time, which was owned by La Kaffa—a Taiwanese bubble tea giant—and turned it into a roaring success. But when he decided to launch his own brand, Tealive, La Kaffa took him to court in a case that gripped the nation.
Loo and La Kaffa settled the case out of court, and since then his company has been going from strength to strength. He now has 325 outlets across seven markets, including the UK, Australia, China and Vietnam. And that contentious court case? He now says it helped him get where he is today. Next up is a plan to triple his number of outlets within two years: Loo aims to have a thousand outlets in 15 countries by 2021.
Here, we talk to Malaysia’s most ambitious man about love, life hacks and why sport is for sissies.
What’s a non-negotiable for you?
Passion in driving the brand forward. We are determined to turn it into a global brand and I need everyone on my team to get behind me on that. We don’t want to compromise: however many challenges there are, we will get there. I am determined to make Malaysia proud by creating an international brand—and I hope that in the future, Tealive will be one of many.
Did you have an ‘A-ha’ moment on your entrepreneurial journey?
The journey got clearer every day, but the only thing we didn’t do was stop and look back. We never imagined the court-case moment would happen, and even less that from all that stress, we would be able to develop and own a brand. I think an important moment was realising that my main focus was keeping the 1,500 people that we hired employed, and ensuring that they continued to have a home and a salary.
Who is your hero?
My father. Dad has always been the largest person in my life. People think my hero must be Elon Musk or Steve Jobs, but it’s not. He’s my greatest motivator and he never stopped us from doing what we love. He supports us and helps us to make bold decisions by encouraging us to strike out further and be accountable for our mistakes. He taught me that a lot of decisions can lead to failure, but that the most important thing is to accept that and keep making decisions anyway.