“I’m Not Trying To Be The Anti-Zuckerberg”: Wikipedia Founder Jimmy Wales On Purpose, Profit And Community

By Lee Williamson

In the first episode of the second season of Gen.T’s podcast Crazy Smart Asia, Wikipedia founder Jimmy Wales talks about the value of failure, balancing profit with a social mission, and being the good guy of the internet

Tatler Asia

Our podcast Crazy Smart Asia, which explores the unexpected stories of Asia’s disruptors, is back for a second season. 

Our first guest, Wikipedia founder Jimmy Wales, might not be from the region, but his global influence is undeniable. 

Wikipedia is the fourth most-visited site in the world. Its billions of pageviews a month leave the likes of Amazon and Twitter in its dust, making it indisputably one of the most influential brands of the 21st century. From helping high school kids with their homework to busting misinformation about vaccines and climate change, Wikipedia is a vital cultural touchstone and advocate of truth.

Through it all has been Wales’ unwavering desire to marry both purpose and profit. So is it true that he put Wikipedia into a charity foundation when it was worth over 3 billion dollars? Well, yes and no. 

In conversation with Gen.T’s regional editorial director Lee Williamson, Jimmy sets the record straight on turning down billions, and talks about the power of community, the value of failure, and why he’s not trying to be the anti-Zuckerberg. 

Here are a few excerpts from the conversation. Click the audio player below to listen to the episode or subscribe via Apple, Spotify, Google or wherever you get your podcasts

Following your passions

“I like to just get up and do the most interesting thing I can think of to do. Fortunately, I'm a geek so that doesn't involve jumping out of planes or anything like that.”

Lessons learned along the way

"There were definitely decisions that I made that ended up being incorrect, but they were good decisions based on what I knew at the time. As an example, before Wikipedia, we had Nupedia, which had the same vision—a free encyclopaedia. It was very top-down; structured and organised in a different way entirely. It didn't work. We wasted nearly two years on that. But I can't say, ‘Oh, I could have started Wikipedia two years earlier had I not screwed up and made that mistake.’ I had to learn. I had to try it the other way, I had to think it through and I had to gather a community. So in the end, was it really a mistake not to launch Wikipedia two years earlier? I don't know. We'll never know. But you can't have regrets."

The importance of neutrality in an age of disinformation

“Very early on, I set down the principle that neutrality is non-negotiable; that that we weren't going to have a debate about whether Wikipedia should be a progressive encyclopaedia, a conservative encyclopaedia or whatever. We said no, we're here to document the facts.”

See also: Gen.T Stream: Creating Social Impact In A Post-Covid World, Featuring Jimmy Wales And Christopher Wylie

The value of failure

"If you are too afraid of failing then you're not going to try the thing that might be super interesting. We need to get more comfortable with failure. If we see a young person trying something new, a new business, and it doesn't work out, that's not a tragedy. That's actually cool, right? The tragedy is the person who took the boring job in the bank and hates it, and three years later still hates it and is in a grind and doesn't know what to do. As opposed to the person who flamed out but learnt a lot of interesting things.

We need to cherish and value that kind of innovation because we're facing enormous challenges. We've got a long way to go to eliminate extreme poverty around the world. We've got a long way to go to eliminate racism, nationalism. There's a lot of bad ideas out there, a lot of bad things going on and a lot of incredibly amazing good things going on. And we need innovation."

On being dubbed the “anti-Zuckerberg”

“I'm thinking about all kinds of ideas not because I want to be the anti-Zuckerberg, but just because that actually sounds cool to me. I'd like more of that, please.”

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Above  Jimmy Wales in conversation with Gen.T's regional editorial director, Lee Williamson (Photo: Lee Williamson / Gen.T)

On choosing to put Wikipedia in a foundation

"If someone had come to me on the day that I was filling out the paperwork to create the Wikimedia Foundation so I could put Wikipedia into that structure and said, 'Jimmy, actually, hold on a second, here's 3 billion dollars that we’ll transfer into your bank account,' I would be like 'Yes, thank you very much. I'll take the three billion.' It wasn't this sort of super-crazy thing I did. It was like, 'Here’s an interesting thing that’s growing, I don't really have any idea about a business model. The dotcom crash is full-on. I think this is an interesting way forward, and I think that this project should be in a non-profit structure.' So I just went in that direction; it wasn't a crazy anti-money thing."

See also: 5 Malaysian Gen.T Honourees Balancing Profit And Purpose

On the importance of social enterprises

"I think one of the first things that we can do is to step back from a very simplistic notion of for-profit bad, non-profit good.

I think what you can do is say, 'Look, how do you think about your whole life and all of your values?' And it's perfectly fine for one value to be 'I would like to make some money.' But also to align that with values. To say, 'I want to have a positive impact. I want to do things that I think are worth doing and that are meaningful.' And in fact, I think that more often than people realise, those two things are actually in alignment."

Quotes are edited for clarity and brevity.

Listen to the episode and subscribe using your preferred podcast platform on the Crazy Smart Asia hub page.

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