We speak to billionaire philanthropist Wendy Yu about the importance of soft power and a new accelerator for Chinese film talent—Breakthrough China
Watch any major film made in English and the chances are at least one member of the cast will be British-born. You can put some of that down to good drama schools in the UK and a dynamic local industry that gets actors working. But much of the acclaim must go to the British film industry, which has always been generous at promoting young talent. And they got even better at it in 2003, when the British Academy of Film and Television Arts—better known as Bafta—introduced the Breakthrough Brits initiative.
In the last decade and a half, the Breakthrough programme brought hundreds of young actors to household name status. Spider-Man star Tom Holland and Black Panther's Letitia Wright were both Bafta Breakthrough stars, and their careers skyrocketed after winning the award. Today, more than 40 percent of the Breakthrough Brits become winners or nominees in the Baftas within two years.
But the Brits aren’t keeping all the spoils for themselves, and last month they introduced the Breakthrough China award. This was a way for Bafta to help young Chinese stars get traction in the West and offer cultural exchange opportunities for Chinese-made movies to find bigger audiences in Europe.
"China is an important and valued creative partner for the British film, games and television industries," said Bafta chief executive Amanda Berry. "The potential for further collaboration is huge. Bafta recognises that the film, games and television industries are becoming ever more global, and believes that opportunities for creativity and innovation will increasingly result from collaboration between nations."
This soft power reach has been one of the main factors in Chinese film executives pushing for greater alliances between the two countries. Wendy Yu is the founder and CEO of Yu Holdings, which makes strategic investments in creative projects, with the aim of strengthening the ties between China and the rest of the world through technology, fashion and the arts. The Gen.T honouree's organisation is a partner of Bafta for the scheme, which Yu describes as an accelerator for Chinese talent.
“I lived in the UK for many years and Bafta became an organisation that I always admired and looked to support—it is synonymous with heritage and excellence,” she says, from her home in Shanghai. “I am passionate about the arts and the impact they have on the cultural landscape, which envelops us all. While China’s economic influence has surged in the past decade, its cultural and creative influence lags behind that of the rest of the world. That’s because Chinese talent, from fashion to entertainment, hasn’t yet had the opportunity to develop the skill level and experience of their Western counterparts. Initiatives like these are game changing in raising the bar and providing acceleration and access.”