Coffee Tech Startup Morning Closes Series A Round At US$5m

By Chong Seow Wei

Indonesia’s East Ventures led the round, which saw participation from others including zVentures and Wee Teng Wen of The Lo & Behold Group

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The Morning Machine (Photo: Morning)
Cover  Morning's key product is the IoT-enabled Morning Machine, which can brew cafe-standard coffee using built-in recipes (Photo: Morning)

Morning, a Singapore-based coffee technology startup, has raised US$5 million in Series A funding. The round was led by Jakarta-based East Ventures and joined by P9 Capital, The Lo & Behold Group’s Wee Teng Wen and returning investor, zVentures, Razer’s corporate venture arm. 

The fresh funds are expected to be used to develop and grow the startup’s product range, and enable it to venture into new markets. The company currently ships to 17 markets across Asia, Europe, the UK and the US.

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Morning co-founders Leon Foo and Andre Chanco (Photo: Morning)
Above  Morning co-founders Leon Foo and Andre Chanco (Photo: Morning)

Morning was co-founded by Leon Foo, a pioneer of Singapore’s third-wave coffee culture, and Andre Chanco, in 2018. Foo, who is a 2018 Gen.T honouree, is also behind specialty coffee roaster, PPP Coffee, Chye Seng Huat Hardware cafe and Stellar-M, which imports coffee machines and equipment. 

Its key product is an IoT-enabled coffee machine that can brew coffee from a list of provided recipes using an app. The company is said to have sold its first 1,000 units of the machine within six months of the product’s launch in 2020.

The startup also runs a marketplace that retails capsule coffee from roasters around the world, as well as other coffee-making equipment. 

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